FMA Communications Inc. offers the leading print and digital media offerings to help your business maximize its exposure in the North American metal manufacturing marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.
About FMA
The Fabricators and Manufacturers Association unites thousands of metal fabrication and manufacturing professionals around a common purpose: to shape the future of our industry, and in turn shape the world. We cultivate a workforce development lifecycle that galvanizes the metal fabrication community, nurturing our workforce to ensure a prosperous future for our industry.
Canadian Publications
Interested in reaching more than 22,500 decision-makers in the Canadian machining, fabricating, and welding industries? Canadian Metalworking and Canadian Fabricating & Welding have you covered.
Reach Decision-Makers at Your Target Buying Companies
Benefit from the highest-quality circulation in the industry
FMA Communications has the largest portfolio of brands serving the North American metal fabricating and forming market. The print audience reaches more than 52,000 subscribers* and thefabricator.com has more than 2.3 million unique visitors* each year.
*Publisher's own data.The Fabricator by the Numbers
The Fabricator is North America's home for the metal forming and fabricating industry since 1971.
Interested in gaining direct access to our circulation? Check out our Single-Sponsor eBlasts.
of subscribers carry senior-level/management titles*.
of subscribers have purchasing influence in one or more categories at their companies*.
of subscribers are potential buyers for your newest products and services in 2023-24*.
of subscribers are most likely to visit your exhibit at FABTECH after seeing your ad in The Fabricator*.
of subscribers look to The Fabricator to help make purchasing decisions*.
During that time, the publication has cultivated the highest-quality circulation in the industry, reaching 52,000** qualified subscribers with each issue.
Average number of minutes subscribers spend reading each issue*.
of readers are more likely to click an online ad if they have seen the advertiser's print message*.
Each issue is passed along to another 1.6 readers*. That’s 135,200 potential readers for each issue!
The Fabricator continues to be the most read publication among the FABTECH audience***.
The Fabricator has a highly engaged audience.
of all respondents reported having taken one or more actions as a result of reading advertisements in The Fabricator*.
visited an advertiser's website*.
referred an ad to a co-worker or decision-maker*.
bought or recommended the purchase of products or services advertised*.
The Fabricator advertisements result in action!
agree that the advertising educates and is an important part of the publication*.
agree they are more likely to trust a company that advertises its product/services in The Fabricator*.
The Fabricator subscribers value your advertising.
Reach 2.3 million visitors a year on thefabricator.com. And don't forget the 43,000 The Fabricator Newsletter recipients!
The Best Way to Reach the Metal Forming and Fabricating Industry
Connect via print, websites, email, social, live events, and more
Editorial Calendars
The Fabricator continues to be the most read publication among the FABTECH audience.*
2024
Ad Close: 11-29-23
Ad Material: 12-6-23
Bending and Forming
Specialty Bending Jobs on the Press Brake
Cutting
Keeping Up Laser Cutting Quality
Assembly, Finishing, and Joining
Automated Material Movement in the Fab Shop
Heavy Fabricating
How Plate Beveling Pays Of
Management
Gen Z Recruiting Strategies
Buyer's Guide
Punching Machine
February
Ad Close: 1-3-24
Ad Material: 1-10-24
Bending and Forming
Heavy-Duty Forming on a Press Brake
Cutting
Plasma Cutting Advances
Assembly, Finishing, and Joining
Learning to Weld Safely
Heavy Fabricating
Tips on Training Layout/Fitter Personnel
Management
Artificial Intelligence and the Metal Fabricating Company: What’s Next?
Focus
The Fabricator's 2023 Industry Award Winner
Buyer's Guide
- Deburring Machine
- Plate Processing System
March
Ad Close: 1-31-24
Ad Material: 2-7-24
Bending and Forming
Press Brake Tooling Myths
Cutting
Abrasive Management for the Waterjet
Assembly, Finishing, and Joining
Anatomy of a Powder Coating Line
Heavy Fabricating
Beam Welding Automation
Management
Streamlining Quality Assurance
Buyer's Guide
Plate Rolling Machine
April
Ad Close: 2-28-24
Ad Material: 3-6-24
Bending and Forming
Setting Up a Robotic Bending Cell
Cutting
Laser Cutting Machine Maintenance
Assembly, Finishing, and Joining
Flexible Robotics in the Job Shop
Heavy Fabricating
Material Handling for Heavy Plate
Management
Guide for New Shop Managers
Buyer's Guide
- Folding Machine
- Panel Bending Machine
May
Ad Close: 4-3-24
Ad Material: 4-10-24
Bending and Forming
A Look at Forming Outside of the Press Brake
Cutting
Automation Strategies for Cutting in High-Mix Manufacturing Environments
Assembly, Finishing, and Joining
TIG Welding vs. Laser Welding: What Makes Sense for the Job?
Heavy Fabricating
The Focus on Material in Plate Rolling
Management
Exploring Employee Stock Ownership Plan Companies
June
Ad Close: 5-1-24
Ad Material: 5-8-24
Bending and Forming
Automation Strategies for Bending in HighMix Manufacturing Environments
Cutting
Punching vs. Punch/Laser Combination: What Makes Sense for the Job?
Assembly, Finishing, and Joining
Lean Strategies for the Welding Department
Heavy Fabricating
An Overview of Oxyfuel Cutting
Management
Automating the Quoting/Estimating Function in the Job Shop
Focus
The FAB 40: The Top Metal Fabricators in the U.S.
Buyer's Guide
2D Laser Cutting Machine
July
Ad Close: 5-29-24
Ad Material: 6-5-24
Bending and Forming
Headache-Free Press Brake Setup
Cutting
A Deep Dive Into Microtabbing
Assembly, Finishing, and Joining
Automation Strategies for Welding in High-Mix Manufacturing Environments
Heavy Fabricating
What Does AISC Certification Mean for a Shop?
Management
How to Improve Front Office Collaboration
Focus
- FMA’s 2024 Rusty Demeules Award for Safety Excellence
- Automate Recap
Buyer's Guide
Manufacturing Software
August
Ad Close: 7-3-24
Ad Material: 7-10-24
Bending and Forming
Focus on Press Brake Operator Training
Cutting
How Nesting Programming Changes the Automated Shop
Assembly, Finishing, and Joining
Automation Strategies for Finishing in High-Mix Manufacturing Environments
Heavy Fabricating
Automation Opportunities in the Heavy-Fab Shop
Management
Getting an Apprenticeship Program Up and Running
Focus
- IMTS Preview
Buyer's Guide
- Arc Welding Power Source
- Ventilation System
September
Ad Close: 7-31-24
Ad Material: 8-7-24
Bending and Forming
Where Roll Forming Fits in Modern Manufacturing
Cutting
Why Level Parts Matter in Cutting
Assembly, Finishing, and Joining
Scratch-Free Assembly Strategies
Heavy Fabricating
The Future of Cutting Thick Metal
Management
How Succession Planning Can Lead to Shop Improvements
Focus
FABTECH Preview
October
Ad Close: 9-4-24
Ad Material: 9-11-24
Bending and Forming
Layout for a Modern Bending Department
Cutting
Advances in Laser Cutting Assist Gases
Assembly, Finishing, and Joining
Where Automated Finishing Cells Fit in the Job Shop
Heavy Fabricating
Institutionalizing Safe Fabricating Practices
Management
Fab Shop Purchasing Strategies
Buyer's Guide
3D Laser Cutting Machine
November
Ad Close: 10-2-24
Ad Material: 10-9-24
Bending and Forming
A Look at Batch vs. Kit-Based Part Flow in Bending
Cutting
Optimizing Uptime in Laser Cutting
Assembly, Finishing, and Joining
Adhesives or Welding?
Heavy Fabricating
Boosting Your Saw Operations
Management
Tips for Job Shops Looking to Diversify Their Customer Bases
Focus
FABTECH Recap
Buyer's Guide
Waterjet Cutting Machine
December
Ad Close: 10-31-24
Ad Material: 11-7-24
Bending and Forming
Improving Ergonomics in Bending/Forming
Cutting
A Look at Batch vs. Kit-Based Part Flow in Cutting
Assembly, Finishing, and Joining
Overcoming Deburring Challenges
Heavy Fabricating
What’s New in Beam Processing Lines?
Management
Streamlined Inventory Management
Focus
Industry Forecast 2025
Buyer's Guide
Press Brake
Appearing Each Issue
- Editor's Corner: Editor-in-Chief Dan Davis takes on the industry's issues.
- Bending Basics: Press brake expert Steve Benson offers tips and best practices to help fabricators improve their bending operations.
- BizTalk: Senior Editor Tim Heston provides up-close looks at today's successful fab shops and business practices.
- Precision Matters: Fabricating expert Gerald Davis provides useful tips for maximizing a shop's design talents.
- Steel News: Michael Cowden of "Steel Market Update" newsletter and website discuss the political and market trends that affect the availability and pricing of steel.
- The Back Page: The editors of The Fabricator take a look at the lighter side of fabricating.
- Tech Talk: Caleb Chamberlain, CEO and co-founder of Orem, Utah-based OSH Cut, shares his take on the use of data and advanced technology to get the most out of a metal fabricating operation.
Trade Shows to Remember
- FMA Annual Meeting, Clearwater, Fla., Feb. 27-29, 2024
- NASCC: The Steel Conference, San Antonio, March 20-24, 2024
- The Fabricator's Manufacturing and Suppliers Event, Schaumburg, Ill., March 26, 2024
- Automate, Chicago, May 6-9, 2024
- FABTECH Mexico, Monterrey, May 7-9, 2024
- FABTECH Canada, Toronto, June 11-13, 2024
- FABTECH, Orlando, Oct. 15-17, 2024
Advertising Sizes
Trim Size: 10.3125" x 13.625" (261.9mm x 346.1mm)
For best presentation, we suggest using the bleed dimensions for all tabloid and standard size ads.
Tabloid Spread
Standard Spread
1/2 Tabloid Spread
Tabloid
Standard
1/2 Tabloid
2/3 Vertical
1/2 Vertical
1/2 Horizontal
1/3 Vertical
1/3 Horizontal
1/4 Vertical
1/4 Horizontal
1/6
Print Advertising Rates
Advertising Specifications
- Material Requirements: Digital
- Preferred File Format: PDF/X-1A
- Required Resolution: 266 dpi
Thefabricator.com Advertising
Thefabricator.com is dedicated to delivering the latest industry news and coverage of North America's metal fabricating industry, thus attracting visitors who are looking for articles, news, and products they need to operate and grow their businesses.
of subscribers said publication websites contribute to their purchasing decision-making process*.
of subscribers said they are more likely to click an online ad if they've seen the advertiser's print message*.
Website Advertising Positions
Home Page Opportunities
Leaderboard Banner Ad in Header
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- $3,800/month
Leaderboard Banner Ad in Stream
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- $1,800/month
Medium Banner Ad
- 300 x 250 pixels
- $1,200/month
Category Ads
Target specific technology and content.
Medium Banner Ad
- 300 x 250 pixels
- $1,200/month
Leaderboard Banner Ad in Content
Rotates with up to three advertisers.
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- $1,800/month
Site Sponsor Package
Best value, maximum exposure.
Maximize your exposure on thefabricator.com with the package that offers you everything! Brand your company on the industry's leading online resource with the following features:
- One month sponsored video on homepage or category (based on availability), 25-30 words of description.
- Site sponsor leaderboard ad to rotate on homepage as well as every category homepage in stream.
- One category sponsorship (including leaderboard ad in content pages and rectangle ad in sidebar).
- Two e-newsletter sponsorships for lead generation.
- Social media links in showroom.
- Video in showroom.
- Deep link product lineup and trade name list in showroom.
Total value of Site Sponsor Package is $44,000
- Advertiser: $23,000/year
Lead Generation Products
Cultivate customers for your company's products and services in the most cost-effective ways with the metal fabricating industry's leading digital resources.
Single-Sponsor Custom E-Blast
FMA Communications' Single-Sponsor E-Blast is a customized email designed to deliver your branded sales message to your target prospects and customers. This marketing tool provides actionable leads that can extend your reach and help you grow your business to new heights!
Take advantage of this new way to reach your target customers and generate new leads!
- Cost:
- $1,500 plus $350 per thousand recipients*
Custom Design
- Allows you to pick the content and products you want to showcase.
- Optimized for PC, tablet, and mobile devices, ensuring readability.
Qualified Audience
- Allows you to select how many people you want to reach with the email.
- We send the email to subscribers interested in your products from The Fabricator, The Tube and Pipe Journal, and The Welder.
Lead Development
- Within two weeks you will receive a detailed lead report that includes contact information of those that clicked on items within your eblast.
Live Webinars
Get your target customers' undivided attention with live webinars!
Promote your latest and greatest products and services and deliver your branded sales message during a LIVE, ONLINE, and INTERACTIVE session with your target customers around the world!
- Answer audience questions (via live chat feature) in real time.
- Cultivate new relationships during a Live Q&A forum following presentation.
- Your presentation archived on thefabricator.com, which attracts more than 200,000 unique visitors every month*.
Your webinar marketing package includes:
- LinkedIn Event on The Fabricator's page.
- 2 custom emails sent to a targeted audience prior to the webinar.
- One half-tab print ad in The Fabricator the month prior to the webinar.
- Banner ad on thefabricator.com the month leading up to the webinar.
- Banner ad featured in an e-newsletter the month of the webinar.
- Social media post on LinkedIn promoting the webinar.
- Webinar recording archived on thefabricator.com for 12 months.
- Performance report 2 weeks after the webinar.
Total Value: $28,250
Total Investment: $12,000 net
Custom Content Package
Do you need help producing and distributing original content to a highly targeted audience of audited decision-makers? We will work with you to create a customized campaign and provide the support you need to generate actionable leads through e-books, case studies, technical or white papers, and more.
Targeted Digital Advertising
Targeting the right B2B audience is challenging.
Ad networks like Google can deliver your message to a massive consumer audience, but keyword and contextual advertising campaigns take time to set up, monitor and tune. These campaigns can easily deliver impressions to people who aren’t qualified to purchase your products.
We help deliver your message to the right audience with our 1st party audience data.
The Fabricator’s subscribers are qualified to purchase your products.*
carry senior-level or management titles.
have purchasing influence in one or more categories at their companies.
are potential buyers for your newest products and services in 2023-24.
Programmatic Advertising
Reach your customers across the web on the sites where they’re most active. Our team will help you choose the right audience from our database. You pick the format that’s right for your brand — Display or Native — and we’ll get your message in front of our qualified audience.
Programmatic ads are the perfect pairing for a Single-Sponsor Custom E-Blast. Target the same audience to reinforce the message to those who opened the email – and also reach the often 70% of the list who didn't.
Display
Increase your brand's visibility and drive more traffic to your website. These highly customizable banner ads can be designed to match your brand's aesthetic, ensuring that your message resonates with your target audience.
Native
Designed to look and feel like the content around them, native ads blend seamlessly into the user's browsing experience, making them less intrusive. For best performance, we recommend showcasing a quality piece of content like an article, white paper, or case study.
Lead Generation
Struggling to find prospects? Let us deliver top-of-funnel Marketing Qualified Leads to your team.
By combining our data with Bombora intent data, we're able to identify potential customers who are actively researching a purchase. You provide a quality piece of content for a landing page – like a white paper, case study, or infographic. We will capture the contact information, including their consent to be contacted.
Once you receive your leads, we recommend a nurture campaign of at least seven touchpoints over the following weeks to ensure they are primed to take your call. We strongly advise against cold calling.
Brand Partnerships
When it comes to the latest news and analysis, there's only one place that the metal fabricating industry turns to — The Fabricator.
Average 50% views
Average social reach
Average ThruPlays
(15+ seconds)
Average email opens
Average social impressions
Tell Your Brand's Story with The Fabricator
The Fabricator is the market-leading brand in metal manufacturing.
Facebook Brand Partnership Sprint
Digital Element | Frequency Total |
---|---|
Content Media (Video, article, etc.) | 1 |
Organic Facebook Post | 1 |
1 | |
Facebook Paid | Duration |
Performance Report | End |
LinkedIn Brand Partnership Sprint
Digital Element | Frequency Total |
---|---|
Content Media (Video, article, etc.) | 1 |
Organic LinkedIn Post | 1 |
1 | |
LinkedIn Paid | Duration |
Performance Report | End |
How Do We Define Success?
Track customer engagement with the brand across a variety of mediums.
Case Study: Brand Partnership Video
Video content at 0:22 playtime.
- Sprint length: 1 week
- More than 159,000 people watched at least 15 seconds of the video
- 1,476 people opened the email (34% open rate)
- 397,120 people saw the content on Facebook
Share your positive experience with The Fabricator!
Contact UsBuild an Effective Strategy
We're ready. Once you've selected your package, we'll work on using our voice and brand to help reach your goals.
Brand Partnership Sprint Guideline Details
For content media, we recommend using a video or article.
Video Guidelines:
- Video content for Brand Partnership Sprints should be 30 seconds or less if it is only promoting a product (commercial content) and there should be a clear call to action (CTA).
- Video content longer than 1 minute should answer the question “how does this product/ad solve a customer’s problem?”
Article Guidelines:
- Article content for Brand Partnership Sprints should be original content written for this program.
- Articles used for Brand Partnership Sprints should not be posted anywhere else online prior to or after the Sprint.
General Guidelines:
- For the Facebook Brand Partnership Sprint, sponsor must have a Facebook page that we can tag as a branded content partner.
- For the LinkedIn Brand Partnership Sprint, sponsor must have a LinkedIn page that we can tag as a branded content partner.
Quarterly Promotion Package
It all adds up to your success.
Maximize the impact of your advertising with a Quarterly Content Promotion Package designed to showcase your products and technologies through a fully integrated, audience-targeted, and lead-generating campaign. Each quarterly package includes a print ad in that particular quarter's issue, as well as the following components:
Quarter 1
- Print Ad
- Video Showcase E-blast (15,000 recipients)
- Category Banner (1 month)
- E-Newsletter Banner
Quarter 2
- Print Ad
- Category Banner (1 month)
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Quarter 3
- Print Ad
- Advertorial
- Category Banner (1 month)
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Quarter 4
- Print Ad
- E-Newsletter Banner
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Be Heard & Seen on The Fabricator Podcast
When sponsoring an episode of The Fabricator Podcast, you will have the opportunity to reach an untapped and highly engaged audience who are interested in digital content and the metal fabrication industry. Our listeners are loyal and tune in regularly, providing a consistent platform for your brand to be heard and seen.
The Fabricator Podcast has a growing following and is available on all major platforms, including YouTube, Spotify, Apple, and other podcast streams, giving you a wider reach.
We offer a comprehensive package, and our team will work closely with you to ensure your message is delivered effectively. Don't miss out on the opportunity to connect with our audience and grow your brand awareness.
What's Included
Level 1: Single Episode Sponsorship
- Two 30-second ad reads: One at the top of the episode and a second read 5-7 minutes later (or before the guest interview portion).
- Mention and thank the sponsor in the introduction.
- Links to the company's website/product landing page in episode description.
- Episode boosted on YouTube.
- Promotion on The Fabricator’s social media (Instagram, LinkedIn, Facebook).
- Logo included in podcast ad that runs in The Fabricator magazine.
- Logo included in podcast ad that runs in The Fabricator Newsletter.
Level 2: Customer-Focused Episode
- We interview one of your customers: The conversation will focus on the customer’s business, career background, outlook on the industry, and your partnership.
- Includes everything in Level 1.
Podcast Stats
- Average age demographic 23-44 (accounts for 78% on Spotify and 50% on YouTube)
- Average of 1,500 downloads/starts per month across major podcast platforms
- Average of almost 40,000 views per month on YouTube
- 4,500 combined unique listeners on Spotify and Apple Podcasts
Contact your sales representative to sponsor yours today.
Contact UsTrade Show Products
Maximize your trade show experience with geotargeting and booth interviews.
Trade Show Booth Interviews
Engage with the industry beyond the showroom floor and expand your brand awareness.
How does it work?
Our professional video team will showcase what you are featuring this year in your booth. Whether you choose to work with an FMA editor* or host the interview yourself, these are a great way to reach new audiences and potential clients.
What's included?
- A professional video interview, editor-led* or self-guided.
- The video is shared and boosted on Facebook to a targeted audience.
- Our team will share the video with you to use how you please.
- Performance metrics will be shared within 30 days after the video has been posted.
Contact your Sales Representative for more information.
Contact Us *Editor-led interviews subject to availability.Unlock the Power of Geotargeted Video Ads
Reach your ideal audience precisely where they are with our geotargeting solutions. Whether you're targeting local customers or specific demographics in a particular area, we can deliver unparalleled accuracy to find decision makers and executives. Maximize your ROI by tailoring your message to the right people at the right time. Don't miss out on potential business – harness the potential of geotargeted ads today.
Contact your Sales Representative for more information.
Contact UsLive Events
Showcase Products and Services, Connect With Buyers, and Grow Your Business
Join The Fabricator for a one-day, table-top event to showcase your latest equipment and technologies to the local manufacturing community. This is the perfect forum for industry professionals to preview products and services while networking in a relaxed, no-pressure atmosphere.
List Rentals
Target the decision makers you want to reach — more than 100,000 subscribers to the industry's leading manufacturing publications!
Supplement your promotional efforts with customized lists that reach the most influential technical professionals in the metal forming and fabricating, tube and pipe, and welding industries.
FMA's database includes subscribers to the industry's leading technical publications — The Fabricator>, The Welder and Canadian Metalworking / Canadian Fabricating & Welding.
Postal/Telemarketing Lists
Email Lists
The Leading Brands in the North American Manufacturing Sector
Leverage more than a century's worth of brand equity
The Fabricator Magazine
The Fabricator is North America's leading magazine for the metal forming and fabricating industry. The magazine delivers the news, technical articles, and case histories that enable fabricators to do their jobs more efficiently. The Fabricator has served the industry since 1970.
The Welder Magazine
The Welder, formerly known as Practical Welding Today, is a showcase of the real people who make the products we use and work with every day. This magazine has served the welding community in North America for more than 20 years, and we intend to continue providing hands hands-on information, real-world applications, and down-to-earth advice for welders.
The Tube and Pipe Journal Magazine
The Tube and Pipe Journal became the first magazine dedicated to serving the metal tube and pipe industry in 1990. Today, it remains the only North American publication devoted to this industry, and it has become the most trusted source of information for tube and pipe professionals.
The Fabricator en Español Magazine
FMA Communications ha introducido al mercado la edición en Español de la revista The Fabricator. Esta versión consiste del mismo tipo de artículos técnicos y sección de lanzamientos de nuevos productos que actualmente presentan el personal de primera categoría de Fabricator en Inglés.
Connect With Our Team
Our Address
FMA Communications, Inc.
2135 Point Blvd.
Elgin, IL 60123