August 11, 2009
Implementing a customer-focused strategy can position companies for long-term health. A loyal customer will stick with a company through tough economic times, employee turnover, and even the occasional price increase. This article focuses on how integrated customer relationship management tools can help job shops achieve business objectives.
Is the customer always worth the effort? - by Vicki Bell
You can never have too many customers, or so it’s said. Is this true? What about the customer that has you do all the hard work and takes your well-designed product elsewhere for production? Are you happy to have had their business? Perhaps you can take solace in lessons learned.
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