January 31, 2011
By: Joe Chase
In manufacturing, measuring is everything. If you don't measure the process--and use the best metrics--you can't improve it. That thinking applies to sales and marketing just as it does the manufacturing floor--and this is where customer relationship management software comes into play.
Is the customer always worth the effort? - by Vicki Bell
You can never have too many customers, or so it’s said. Is this true? What about the customer that has you do all the hard work and takes your well-designed product elsewhere for production? Are you happy to have had their business? Perhaps you can take solace in lessons learned.
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