FMA Communications Canada offers the leading print and digital media offerings to help your business maximize its exposure in the Canadian metal manufacturing marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.
Reach Decision-Makers at Your Target Buying Companies
Benefit from the highest-quality circulation in the industry
Canadian Metalworking and Canadian Fabricating & Welding are the only publications serving the Canadian metal manufacturing market that are BPA-audited, ensuring that the more than 22,500* decision-makers who get the publications have personally requested the titles and have done so within the last one or two years. Publisher's own data from the November 2023 issue.
We Cover Canada
Canadian Subscriptions
Province
Digital
Print
Total
AB
289
1,393
1,682
BC
284
1,569
1,853
MB
94
669
763
NB
41
281
322
NL
22
94
116
NS
45
209
254
NT
1
1
2
ON
2,204
8,400
10,604
PE
7
40
47
QC
774
2,769
3,543
SK
73
342
415
YT
16
16
Sub-total
3,835
15,783
19,618
Non-Canadian Subscriptions
Country
Digital
Print
Total
USA
1,880
2
1,882
Mexico
136
0
136
All Others
873
2
875
Sub-total
2,889
4
2,893
All Subscriptions
Digital
Print
Total
Total
6,724
15,787
22,511
Canadian Metalworking reaches more than 16,337 different companies. Publisher's projection for May 2023.
Digital Readership
Website Visits
E-Newsletter Recipients
~250,000
~15,000
Canadian Metalworking Stats
Canadian Metalworking by the Numbers
Canadian Metalworking is Canada's home for the machining industry since 1905.
68%
of subscribers carry senior-level/management titles*.
81%
of subscribers have purchasing influence in one or more categories at their companies*.
73%
of subscribers look to print/digital publications to help make purchasing decisions*.
During that time, the publication has cultivated the highest-quality circulation in the industry, reaching more than 16,300 companies**.
60%
of subscribers spend at least 15 minutes engaging with each issue*.
2
Each issue is passed along to another 2 readers*. That’s 70,000 potential readers for each issue!
Canadian Metalworking has a highly engaged audience.
84%
of all respondents reported having taken one or more actions as a result of reading advertisements in Canadian Metalworking*.
67%
visited an advertiser's website*.
Canadian Metalworking advertisements result in action!
94%
agree that the advertising educates and is an important part of the publication*.
83%
agree they are more likely to trust a company that advertises its product/services in Canadian Metalworking*.
Canadian Metalworking subscribers value your advertising.
*All data presented here was collected through a survey conducted by Harvey Research Inc., January 2023 issue. **Based on publisher’s own data
How We Reach Them
The Best Way to Reach Canadian Metal Manufacturers
Connect via print, websites, email, social, live events, and more
To learn more about the high-quality circulation of Canadian Metalworking, click here.
Editorial Calendars
Editorial Calendars
2024
January
Ad Close: 12-4-23
Ad Material: 12-11-23
Metalworking
State-of-the-Art Milling Techniques
Tooling
Increased Turning Tool Productivity
Advanced Manufacturing
Understanding Digitalization
Management
Improving Customer Service
Industry
Oil and Gas Manufacturing
February
Ad Close: 1-4-24
Ad Material: 1-11-24
Metalworking
Improving Hole Quality
Tooling
Reducing Insert Wear
Advanced Manufacturing
Additive Manufacturing Concepts
Management
Managing Your Supply Chain
Industry
Die/Mold Manufacturing
March
Ad Close: 2-1-24
Ad Material: 2-8-24
Metalworking
Advanced Turning Techniques
Tooling
Selecting a Toolholder
Advanced Manufacturing
Examining Modern CNCs
Management
Getting Lean
Industry
Automotive Manufacturing
April
Ad Close: 2-29-24
Ad Material: 3-7-24
Metalworking
Getting Better Milling Finishes
Tooling
Managing Metalworking Fluids
Advanced Manufacturing
Installing CAD/CAM Software
Management
Skilled Trades Training
Industry
Transportation Equipment Manufacturing
May
Ad Close: 4-4-24
Ad Material: 4-11-24
Metalworking
Increasing Grinding Productivity
Tooling
Milling Tool Tips
Advanced Manufacturing
Reducing Errors With On-Machine Measurement
Management
Creating a Cleaner Shop
Industry
Medical Equipment Manufacturing
June
Ad Close: 5-2-24
Ad Material: 5-9-24
Metalworking
Improving EDM Workflow
Tooling
Coatings Explained
Advanced Manufacturing
Preparing For Automation
Management
Installing Manufacturing Software
Industry
Job Shop Outlook
July
Ad Close: 6-6-24
Ad Material: 6-13-24
Metalworking
Large-Part Turning Techniques
Tooling
Advanced Holemaking Challenges
Advanced Manufacturing
Measuring Parts Faster
Management
Gaining Accreditations / Certifications
Industry
Power Generation Manufacturing
August
Ad Close: 7-5-24
Ad Material: 7-11-24
Metalworking
Multitasking for Complete Part Creation
Tooling
Making Better Threads
Advanced Manufacturing
Creating Manufacturing Traceability
Management
Adopting Advanced Toolpaths
Industry
Naval and Marine Manufacturing
September
Ad Close: 8-1-24
Ad Material: 8-8-24
Metalworking
Increasing Material Removal Rates
Tooling
Parting and Grooving Strategies
Advanced Manufacturing
Using Conversational Programming
Management
Attracting Manufacturing Talent
Industry Focus
Aerospace Manufacturing
October
Ad Close: 9-5-24
Ad Material: 9-12-24
Metalworking
Making Better Holes
Tooling
Advanced Turning Tool Tips
Advanced Manufacturing
Manufacturing Sustainability
Management
Implementing a Quality Management System
Industry
Heavy Equipment Manufacturing
November
Ad Close: 10-3-24
Ad Material: 10-10-24
Metalworking
Enabling Lights-Out EDM Manufacturing
Tooling
Selecting the Right Milling Tool
Advanced Manufacturing
Understanding Industry 4.0
Management
Reducing Shop Waste
Industry
EV Manufacturing
December
Ad Close: 11-7-24
Ad Material: 11-14-24
Metalworking
Grinding Strategies Explained
Tooling
Improving Drilling Productivity
Advanced Manufacturing
Simple Automation Strategies
Management
Explain Manufacturing Cybersecurity
Industry
Profiles in Manufacturing
Appearing Each Issue
Editor's Corner: Editor Joe Thompson takes on the industry's issues.
In the News
New Product Update: A monthly round-up of new products available in the market
Business Update
Finance
Also Appearing Regularly in Canadian Metalworking
Safety
Technology Spotlight
Situation / Resolution
Supplier Side Talk
Dates subject to change. Published 12 times per year. If proofs are required or copy is to be set, material must be received five days earlier than material due date. Cancellations accepted up to closing date only
Advertising Sizes
Advertising Sizes
Trim Size: 8.125" x 10.75" (206.4mm x 273.1mm)
Double Page
Bleed:
16.5" x 11"
419.1mm x 279.4mm
No Bleed:
16.25" x 10.75"
412.8mm x 273.1mm
Junior Spread
Bleed:
16.5" x 4.875"
419.1mm x 123.8mm
Bleed: (sides)
16.5" x 4.875"
419.1mm x 123.8mm
No Bleed:
15.75" x 4.875"
400.1mm x 123.8mm
Standard Page
Bleed:
8.375" x 11"
212.7mm x 279.4mm
No Bleed:
8.125" x 10.75"
206.4mm x 273.1mm
2/3 Vertical
4.5" x 10"
114.3mm x 254mm
1/2 Island
4.5" x 7.5"
114.3mm x 190.5mm
1/2 Vertical
3.375" x 10"
85.7mm x 254mm
1/2 Horizontal
7" x 4.875"
177.8mm x 123.8mm
1/3 Vertical
2.125" x 10"
54mm x 254mm
1/3 Horizontal
7" x 3.25"
177.8mm x 82.6mm
1/3 Square
4.5" x 4.875"
114.3mm x 123.8mm
1/4 Vertical
3.375" x h4.875"
85.7mm x 0mm
1/4 Horizontal
7" x 2.375"
177.8mm x 60.3mm
1/9
2.5" x 3.375"
63.5mm x 85.7mm
Advertising Rates
Print Advertising Rates
Please complete the following fields to view the advertising rates.
In addition to the rates covering your ad in both the print and digital versions of the magazine, a free video can accompany the ad in the publication's digital edition. Each digital edition is sent to more than 7,600 subscribers who have opted to receive the publication. The digital editions also can be accessed on the website for 24/7 access.
Canadianmetalworking.com is dedicated to delivering the latest industry news and coverage of Canada's metal cutting industry, thus attracting visitors who are looking for articles, news, and products they need to operate and grow their businesses.
33%
of subscribers said publication websites contribute to their purchasing decision-making process*.
69%
of subscribers said they are more likely to click an online ad if they've seen the advertiser's print message*.
*All data presented here was collected through a survey conducted by Harvey Research Inc., January 2023 issue.
Website Advertising Positions
1
Leaderboard Banner Ad in Header
728 x 90 pixels*
$1,100** / Homepage and Category pages
*Advertiser must also provide same art in 320 x 50 for mobile use. **Rates are monthly.
2
Leaderboard Banner Ad in Stream
728 x 90 pixels*
$1,000** / Homepage
$900** / Category pages
*Advertiser must also provide same art in 320 x 50 for mobile use. **Rates are monthly.
3
Medium Banner Ad
300 x 250 pixels*
$900** / Homepage
$800** / Category pages
**Rates are monthly.
All website ads must be 150kb or smaller.
E-Newsletter Advertising
Monthly E-Newsletters
Reach more than 15,000 recipients* of the Canadian Metalworking e-newsletter. The Canadian Metalworking e-newsletter covers machine tools, cutting tools, metals, quality, and a wide range of industry sector news. It also includes new products, technology, and upcoming event previews.
*Publisher's own data.
E-Newsletters Advertising Positions
1
Horizontal Banner Ad
Image size: 650 x 80 pixels
Accepted file types: GIF, JPEG, JPG, PNG
Maximum file size: 150KB
URL
Cost
1 issue / $1,200
6 issues / $6,600
12 issues / $11,300
2
Medium Banner Ad
Image size: 300 x 250 pixels
Accepted file types: GIF, JPEG, JPG, PNG
Maximum file size: 150KB
URL
Cost
1 issue / $800
6 issues / $4,200
12 issues / $6,200
3
Text Ad
Image size: 240 x 160 pixels
Accepted file types: JPEG, JPG, PNG
Maximum file size: 150KB
Headline character count: 40
Body copy character count: 300
URL
Cost
1 issue / $1,200
6 issues / $6,600
12 issues / $11,300
Canadian Metalworking E-Newsletter Schedule
2024
January
Ad Close: 1-3-24
Mail Date: 1-10-24
February
Ad Close: 1-31-24
Mail Date: 2-7-24
March
Ad Close: 2-28-24
Mail Date: 3-6-23
April
Ad Close: 4-3-24
Mail Date: 4-10-24
May
Ad Close: 5-1-24
Mail Date: 5-8-24
May
Ad Close: 5-22-24
Mail Date: 5-29-24
July
Ad Close: 7-3-24
Mail Date: 7-10-24
August
Ad Close: 7-31-24
Mail Date: 8-7-24
September
Ad Close: 8-28-24
Mail Date: 9-4-24
October
Ad Close: 10-9-24
Mail Date: 10-16-24
November
Ad Close: 10-30-24
Mail Date: 11-6-24
December
Ad Close: 11-27-24
Mail Date: 12-4-24
Lead Generation Products
Product E-Newsletters, White Papers, and Video Showcases
Our product e-newsletters, white papers, and video showcases can help generate leads by promoting your company's unique products and knowledge to our circulation across Canada. You provide a high-resolution photo (minimum 300 dpi), up to 40 words of copy, and a clickable URL that leads to information on the product or your white paper. Received a detailed contact summary report of those who clicked on your ad.
Sample Lead Summary
Sample Lead Detail
Product Showcase
Canadian Metalworking Product Showcase
Product Showcase
Image size: 290 x 200 pixels
Accepted file types: JPEG, JPG, PNG
Maximum file size: 150KB
Headline character count: 60
Body copy character count: 300
URL
Cost
1 issue / $900
6 issues / $3,600
12 issues / $6,800
Canadian Metalworking Product Showcase Mail Dates
2024
January
Mail Date: 1-25-24
February
Mail Date: 2-15-24
March
Mail Date: 3-14-24
April
Mail Date: 4-18-24
May
MMTS
Mail Date: 5-23-24
June
Catalogue Showcase
Mail Date: 6-20-24
July
Mail Date: 7-18-24
August
IMTS
Mail Date: 8-22-24
IMTS
Mail Date: 8-29-24
September
IMTS
Mail Date: 9-5-24
October
Catalogue Showcase
Mail Date: 10-3-24
November
Mail Date: 11-14-24
December
Mail Date: 12-12-24
Ad close is two weeks prior to mail date.
White Papers
White Papers
Canadianmetalworking.com will host your white paper, which also will be included in one of our white paper e-newsletters delivered to 15,000 recipients. You will receive contact information from every click on our White Paper mailing*.
White Paper
Image size: 290 x 200 pixels
Accepted file types: JPEG, JPG, PNG
Headline character count: 60
Body copy character count: 300
URL
Cost
1 white paper on website, 1 white paper mailing / $1,800
2 white papers on website, 2 white paper mailings / $3,000
3 white papers on website, 3 white paper mailings / $3,900
Canadian Metalworking White Paper Mail Dates
2024
February
Mail Date: 2-22-24
April
Mail Date: 4-11-24
June
Mail Date: 6-27-24
August
Mail Date: 8-15-24
October
Mail Date: 10-24-24
November
Mail Date: 11-21-24
Ad close is two weeks prior to mail date. *E-newsletter circulation based on publisher’s own data.
Video Showcase
Video Showcase
Canadian Metalworking is offering an exclusive video showcase e-newsletter delivered to 15,000 recipients. You will receive contact information for each video download. Videos also will be placed in premium positions on the Video Showcase page on canadianmetalworking.com for a full year*.
Video Showcase
Image size: 290 x 200 pixels
Accepted file types: JPEG, JPG, PNG
Headline character count: 60
Body copy character count: 300
URL: YouTube link or .MP4 file
Package Options
2 videos on website, 1 showcase mailing / $1,800
4 videos on website, 2 showcase mailings / $3,000
6 videos on website, 3 showcase mailings / $3,900
Canadian Metalworking Video Showcase Mail Dates
2024
March
Mail Date: 3-21-24
May
Mail Date: 5-9-24
July
Mail Date: 7-11-24
September
Mail Date: 9-19-24
November
Mail Date: 11-28-24
Ad close is two weeks prior to mail date. *E-newsletter circulation based on publisher’s own data.
Single-Sponsor Custom E-Blast
Single-Sponsor Custom E-Blast
This exciting marketing tool is designed to deliver your branded sales message to your target prospects and customers—while delivering you actionable leads that can extend your reach and help you to grow your business to new heights!
Reach your target customers and generate new leads!
Custom Design
Pick the content and products you want to showcase.
Choose a template format and upload your materials to the ad portal.
Optimized for PC, tablet, and mobile devices, ensuring readability.
Qualified Audience
Select your target prospects based on criteria and number of contacts.
We send the email out to subscribers who are interested in your products from Canadian Metalworking .
Lead Development
Within two weeks, you will receive a detailed contact-summary report that includes contact information of those that clicked on items within your e-blast.
Choose From Three Customized Templates!
You Provide
Subject line.
Custom header image or logo (up to 650 x 275 pixels).
Primary headline.
Optional intro text (up to 150 words).
Optional primary call-to-action button text and clickable URL.
Up to eight sections (or 15 sections without copy), call out features, products, or other offerings that include: photo, section title, up to 75 words of copy, and clickable URL.
Image Requirements
JPG, PNG, or GIF
Less than 150 KB each
650 pixels or fewer wide
Webinars
Live Webinars
Get your target customers' undivided attention with Live Webinars!
Promote your latest and greatest products and services and deliver your branded sales message during a LIVE, ONLINE, and INTERACTIVE session with your target customers in Canada!
Answer audience questions (via live chat feature) in real time.
Cultivate new relationships during Live Q&A forum following presentation.
Have your presentation archived on canadianmetalworking.com, which attracts more than 21,000 unique visitors every month*.
*Publisher's own data.
Your Webinar Marketing Package Includes:
LinkedIn Event on Canadian Metalworking's page.
2 custom emails sent to a targeted audience prior to the webinar.
One half-tab print ad in Canadian Metalworking the month prior to the webinar.
Banner ad on canadianmetalworking.com the month leading up to the webinar.
Banner ad featured in an e-newsletter the month of the webinar.
Social media post on LinkedIn promoting the webinar.
Webinar recording archived on canadianmetalworking.com for 12 months.
Performance report 2 weeks after the webinar.
Custom Content Packages
Custom Content Packages
Do you need help producing and distributing original content to a highly targeted audience of audited decision-makers? We will work with you to create a customized campaign and provide the support you need to generate actionable leads through e-books, case studies, technical/white papers, and more.
Custom Content Marketing Lead Generation Promotional Package
The editorial staff helps (if needed) to create the content (e.g., white paper, case study, or e-book), a $25,000 marketing value.
*Contact your Canadian Metalworking sales representative for pricing.
Showcase Products and Services, Connect With Buyers, and Grow Your Business
Reach buyers in localized manufacturing regions in Canada through a series of one-day, tabletop Metalworking & Manufacturing Expos that bring the latest in machine tools, cutting tools, fabricating and welding technology, metal finishing, quality control, and automation to three venues across the country. They are the perfect forum for industry professionals to preview products and services and network in a relaxed, no-pressure atmosphere.
Ad networks like Google can deliver your message to a massive consumer audience, but keyword and contextual advertising campaigns take time to set up, monitor and tune. These campaigns can easily deliver impressions to people who aren’t qualified to purchase your products.
We help deliver your message to just the right audience from our robust database of subscribers.
Canadian Metalworking’s subscribers are qualified to purchase your products.*
68%
carry senior-level or management titles.
81%
have purchasing influence in one or more categories at their companies.
*Harvey Research, Inc., survey - January 2023 issue.
Programmatic Advertising
Reach your customers across the web on the sites where they’re most active. Our team will help you choose the right audience from our database. You pick the format that’s right for your brand — Display or Native — and we’ll get your message in front of our qualified audience.
Programmatic ads are the perfect pairing for a Single-Sponsor Custom E-Blast. Target the same audience to reinforce the message to those who opened the email – and also reach the often 70% of the list who didn't.
Display
Increase your brand's visibility and drive more traffic to your website. These highly customizable banner ads can be designed to match your brand's aesthetic, ensuring that your message resonates with your target audience.
Native
Designed to look and feel like the content around them, native ads blend seamlessly into the user's browsing experience, making them less intrusive. For best performance, we recommend showcasing a quality piece of content like an article, white paper, or case study.
Lead Generation
Struggling to find prospects? Let us deliver top-of-funnel Marketing Qualified Leads to your team.
By combining our data with Bombora intent data, we're able to identify potential customers who are actively researching a purchase. You provide a quality piece of content for a landing page – like a white paper, case study, or infographic. We will capture the contact information, including their consent to be contacted.
Once you receive your leads, we recommend a nurture campaign of at least seven touchpoints over the following weeks to ensure they are primed to take your call. We strongly advise against cold calling.
Partner With Us
Brand Partnerships
When it comes to the latest news and analysis, the place that the metal fabricating industry turns to is Canadian Metalworking or Canadian Fabricating & Welding.
89K
Average 50% views
132K
Average social reach
101K
Average ThruPlays (15+ seconds)
1,330
Average email opens
221K
Average social impressions
Canadian Metalworking
Tell Your Brand's Story with Canadian Metalworking
Canadian Metalworking is Canada’s leading brand in the CNC machining and metalworking industry.
Let's Create a Partnership
Brand Partnership Sprint
This one-week opportunity leverages a tailored digital experience to get eyes on your latest product. Using the framing and voice of Canadian Metalworking, we'll work with you on making sure key decision-makers are getting a high-impact experience.
Facebook Brand Partnership Sprint
Digital Element
Frequency Total
Content Media (Video, article, etc.)
1
Organic Facebook Post
1
Email
1
Facebook Paid
Duration
Performance Report
End
LinkedIn Brand Partnership Sprint
Digital Element
Frequency Total
Content Media (Video, article, etc.)
1
Organic LinkedIn Post
1
Email
1
LinkedIn Paid
Duration
Performance Report
End
Example
Example
Case Study
How Do We Define Success?
Track customer engagement with the brand across a variety of mediums.
Case Study: Brand Partnership Video
Video content at 1:00 playtime.
Sprint length: 1 Week
More than 167,000 people watched at least 15 seconds of the video
1,486 people opened the email. (28.52% open rate)
91,423 people saw the content on Facebook
Share your positive experience with Canadian Metalworking!
We're ready. Once you've selected your package, we'll work on using our voice and brand to help reach your goals.
Brand Partnership Sprint Guideline Details
For content media, we recommend using a video or article.
Video Guidelines:
Video content for Brand Partnership Sprints should be 30 seconds or less if it is only promoting a product (commercial content) and there should be a clear call to action (CTA).
Video content longer than 1 minute should answer the question “how does this product/ad solve a customer’s problem?”
Article Guidelines:
Article content for Brand Partnership Sprints should be original content written for this program.
Articles used for Brand Partnership Sprints should not be posted anywhere else online prior to or after the Sprint.
General Guidelines:
For the Facebook Brand Partnership Sprint, sponsor must have a Facebook page that we can tag as a branded content partner.
For the LinkedIn Brand Partnership Sprint, sponsor must have a LinkedIn page that we can tag as a branded content partner.
Trade Show Booth Interviews
Trade Show Booth Interviews
Engage with the industry beyond the showroom floor and expand your brand awareness.
How does it work?
Our professional video team will showcase what you are featuring this year in your booth. Whether you choose to work with an FMA editor* or host the interview yourself, these are a great way to reach new audiences and potential clients.
What's included?
A professional video interview, editor-led* or self-guided.
The video is shared and boosted on Facebook to a targeted audience.
Our team will share the video with you to use how you please.
Performance metrics will be shared within 30 days after the video has been posted.
Contact your Sales Representative for more information.
Contact Us *Editor-led interviews subject to availability.
Special Partnerships
Special Partnerships
2024 Canadian Machine Tool Distributor's Association Source Guide
This stand-alone, annual member directory is published in April, polybagged, and mailed to the publication’s entire circulation.
Canadian Metalworking and Canadian Fabricating & Welding are proud to be the Official Media Partner of the Canadian Machine Tool Distributor's Association.
Brands
The Leading Brands in the Canadian Manufacturing Sector
Leverage more than a century's worth of brand equity
Founded in 1905, Canadian Metalworking is a monthly trade publication that covers all aspects of metalworking technology in Canada.
During the year readers can expect in-depth coverage of milling, turning, grinding, EDM equipment, quality and measurement devices, and additive manufacturing technology, as well as software and IT designed for the manufacturer.
Canadian Fabricating & Welding is Canada's only national, monthly magazine dedicated to complete coverage of the metal forming and fabricating industry. Our topnotch editorial covers a wide range of topics, including bending, forming, cutting, fabricating, tube and pipe, and welding.
Joe Thompson has been covering the Canadian manufacturing sector for more than two decades, acting as editor of Canadian Metalworking since 2016. He is responsible for the day-to-day editorial direction of the publication, providing a uniquely Canadian look at the world of metal manufacturing. An award-winning writer and graduate of the Sheridan College journalism program, he has published articles worldwide in a variety of industries, including manufacturing, pharmaceutical, medical, infrastructure, and entertainment.
Lindsay Luminoso, associate editor, contributes to both Canadian Metalworking and Canadian Fabricating & Welding. She worked as an associate editor/web editor, at Canadian Metalworking from 2014-2016 and was most recently an associate editor at Design Engineering. Luminoso has a bachelor of arts from Carleton University, a bachelor of education from Ottawa University, and a graduate certificate in book, magazine, and digital publishing from Centennial College.
Our Address
FMA Communications Canada Inc.
1154 Warden Ave., Suite #416
Toronto, ON M1R 0A1
About FMA
About FMA
The Fabricators and Manufacturers Association unites thousands of metal fabrication and manufacturing professionals around a common purpose: to shape the future of our industry, and in turn shape the world. We cultivate a workforce development lifecycle that galvanizes the metal fabrication community, nurturing our workforce to ensure a prosperous future for our industry.
