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Learn about The Fabricator en Español

The Fabricator en Español Media Kit

In print. Online. In person.

FMA Communications Inc. offers the leading print and digital media offerings to help your business maximize its exposure in the North American metal manufacturing marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.

Our Brands

About FMA

The Fabricators and Manufacturers Association unites thousands of metal fabrication and manufacturing professionals around a common purpose: to shape the future of our industry, and in turn shape the world. We cultivate a workforce development lifecycle that galvanizes the metal fabrication community, nurturing our workforce to ensure a prosperous future for our industry.

Canadian Publications

Interested in reaching more than 22,500 decision-makers in the Canadian machining, fabricating, and welding industries? Canadian Metalworking and Canadian Fabricating & Welding have you covered.

Whom We Reach
Who The Fabricator en Español reaches

Reach Decision-Makers at Your Target Buying Companies

Benefit from the highest-quality circulation in the industry

FMA Communications has the largest portfolio of brands serving the North American metal fabricating and forming market. The Fabricator en Español reaches more than 15,000 professionals* in the Mexican metal fabricating and forming industry each quarter.

*Publisher's own data for the Winter 2023 issue.
The Fabricator en Español Stats

The Fabricator en Español by the Numbers

The Fabricator en Español is the home for the Mexican metal forming and fabricating industry since 2006.

Interested in gaining direct access to our circulation? Check out our Single-Sponsor eBlasts.

Purchasing icon
78%

of subscribers say the publication helps them make their decision when purchasing capital equipment*.


Cart icon
75%

of subscribers plan on adding automation technology to replace manual processes*.


Magazine icon
84%

of subscribers are most likely to visit your exhibit at FABTECH after seeing your ad in The Fabricator en Español*.


Purchasing thought icon
75%

of subscribers look to The Fabricator en Español to help make purchasing decisions*.


During that time, the publication has cultivated the highest-quality circulation in the industry. Each issue of The Fabricator en Español reaches 15,015** subscribers.

*All data presented here was collected through publisher's own survey, 2022. **Based on publisher's own information for the Winter 2023 issue of The Fabricator en Español.
thefabricator.com

Reach 2.3 million visitors a year on thefabricator.com. And don't forget the 5,000 The Fabricator en Español Newsletter recipients!

thefabricator.com
A mockup of thefabricator.com
The Fabricator en Español Newsletter
A mockup of The Fabricator en Español Newsletter
How We Reach Them
How The Fabricator en Español reaches audiences

The Best Way to Reach the Metal Forming and Fabricating Industry

Connect via print, websites, email, social, live events, and more

Website Advertising

thefabricator.com Advertising

Thefabricator.com is dedicated to delivering the latest industry news and coverage of North America's metal fabricating industry, thus attracting visitors who are looking for articles, news, and products they need to operate and grow their businesses.

Reading icon
46%

of subscribers said publication websites contribute to their purchasing decision-making process*.

Handoff icon
70%

of subscribers said they are more likely to click an online ad if they've seen the advertiser's print message*.

*Survey conducted by Harvey Research Inc., April 2022 issue of The Fabricator en Español.

Website Advertising Positions

Home Page Opportunities

thefabricator.com website with advertising positions
1

Leaderboard Banner Ad in Header

  • 728 x 90 pixels
  • 320 x 50 pixel mobile version also required
  • $3,800/month
2

Leaderboard Banner Ad in Stream

  • 728 x 90 pixels
  • 320 x 50 pixel mobile version also required
  • $1,800/month
3

Medium Banner Ad

  • 300 x 250 pixels
  • $1,200/month
All website ads must be 150kb or smaller.

Category Ads

Target specific technology and content.

thefabricator.com category page with advertising positions
1

Medium Banner Ad

  • 300 x 250 pixels
  • $1,200/month
2

Leaderboard Banner Ad in Content

Rotates with up to three advertisers.

  • 728 x 90 pixels
  • 320 x 50 pixel mobile version also required
  • $1,800/month
All website ads must be 150kb or smaller.

Site Sponsor Package

Best value, maximum exposure.

thefabricator.com site sponsor package

Maximize your exposure on thefabricator.com with the package that offers you everything! Brand your company on the industry's leading online resource with the following features:

  • One month sponsored video on homepage or category (based on availability), 25-30 words of description.
  • Site sponsor leaderboard ad to rotate on homepage as well as every category homepage in stream.
  • One category sponsorship (including leaderboard ad in content pages and rectangle ad in sidebar).
  • Two e-newsletter sponsorships for lead generation.
  • Social media links in showroom.
  • Video in showroom.
  • Deep link product lineup and trade name list in showroom.

Total value of Site Sponsor Package is $44,000

  • Advertiser: $23,000/year
Lead Generation Products

Lead Generation Products

Cultivate customers for your company's products and services in the most cost-effective ways with the metal fabricating industry's leading digital resources.

Sample Lead Summary
Screen shot of a sample lead generation report summary
Sample Lead Detail
Screen shot of a sample lead generation detail record
E-Newsletter Advertising

Quarterly E-Newsletters

FMA Communications distributes four opt-in-only e-newsletters that target specific industry segments: Metal fabricating, tube fabrication and production, welding, and the Mexican metal fabricating and forming market. Advertising in the appropriate e-newsletter delivers your message to thousands of qualified subscribers who rely on the e-newsletters for the latest industry news and product information.

E-Newsletters Advertising Positions

Mock up of The Fabricator en Español Newsletter with advertising positions
1

Horizontal Banner Ad

  • Image size: 650 x 80 pixels
  • Accepted file types: JPEG, JPG, GIF, PNG
  • Maximum file size: 150KB
  • URL
Cost
  • $1,800
2

Medium Banner Ad

  • Image size: 300 x 250 pixels
  • Accepted file types: JPEG, JPG, GIF, PNG
  • Maximum file size: 150KB
  • URL
Cost
  • $1,200
3

Text Ad

  • Image size: 220 x 220 pixels
  • Accepted file types: JPEG, JPG, PNG
  • Maximum file size: 150KB
  • Headline character count max: 30
  • Body copy character count: 340
  • URL
Cost
  • $1,800

The Fabricator en Español E-Newsletter Schedule

2024

Winter

Ad Close: 1-3-24

Mail Date: 1-10-24

Spring

Ad Close: 3-27-24

Mail Date: 4-3-24

Summer

Ad Close: 6-26-24

Mail Date: 7-3-24

Fall

Ad Close: 9-25-24

Mail Date: 10-2-24

E-Blasts

Single-Sponsor Custom E-Blast

FMA Communications' Single-Sponsor E-Blast is a customized email designed to deliver your branded sales message to your target prospects and customers. This marketing tool provides actionable leads that can extend your reach and help you grow your business to new heights!

Take advantage of this new way to reach your target customers and generate new leads!

  • Cost:
    • $1,500 plus $350 per thousand recipients*
*Total number of email recipients you receive is dependent on select criteria.

Custom Design

  • Allows you to pick the content and products you want to showcase.
  • Three customized templates available.
  • Optimized for PC, tablet, and mobile devices, ensuring readability.

Qualified Audience

  • Allows you to select how many people you want to reach with the email.
  • We send the email to subscribers interested in your products from The Fabricator, The Tube and Pipe Journal, and The Welder.

Lead Development

  • Within two weeks you will receive a detailed lead report that includes contact information of those that clicked on items within your eblast.

You Provide

  • Subject line.
  • Custom header image or logo (up to 650 x 275 pixels).
  • Primary headline.
  • Optional intro text (up to 150 words).
  • Optional primary call-to-action button text and clickable URL.
  • Up to eight sections (or 15 sections without copy), call out features, products, or other offerings that include: photo, section title, up to 75 words of copy, and clickable URL.

Image Requirements

  • JPG, PNG, or GIF.
  • Less than 150 KB each.
  • 650 pixels or fewer wide.
Webinars

Live Webinars

Get your target customers' undivided attention with live webinars!

Promote your latest and greatest products and services and deliver your branded sales message during a LIVE, ONLINE, and INTERACTIVE session with your target customers around the world!

  • Answer audience questions (via live chat feature) in real time.
  • Cultivate new relationships during a Live Q&A forum following presentation.
  • Your presentation archived on thefabricator.com, which attracts more than 200,000 unique visitors every month*.
*Publisher's own data.
Get your target customers' undivided attention with The Fabricator en Español's webinars

Your webinar marketing package includes:

  • LinkedIn Event on The Fabricator's page.
  • 2 custom emails sent to a targeted audience prior to the webinar.
  • One half-tab print ad in The Fabricator the month prior to the webinar.
  • Banner ad on thefabricator.com the month leading up to the webinar.
  • Banner ad featured in an e-newsletter the month of the webinar.
  • Social media post on LinkedIn promoting the webinar.
  • Webinar recording archived on thefabricator.com for 12 months.
  • Performance report 2 weeks after the webinar.

Total Value: $28,250

Total Investment: $12,000 net

Custom Content Package

Custom Content Package

Do you need help producing and distributing original content to a highly targeted audience of audited decision-makers? We will work with you to create a customized campaign and provide the support you need to generate actionable leads through e-books, case studies, technical or white papers, and more.

Use The Fabricator en Español for all of your custom content needs
Programmatic Products

Targeted Digital Advertising

Targeting the right B2B audience is challenging.

Ad networks like Google can deliver your message to a massive consumer audience, but keyword and contextual advertising campaigns take time to set up, monitor and tune. These campaigns can easily deliver impressions to people who aren’t qualified to purchase your products.

We help deliver your message to just the right audience from our robust database of subscribers and FABTECH attendees.

The Fabricator en Español’s subscribers are qualified to purchase your products.*

81%

carry senior-level or management titles.


95%

have purchasing influence in one or more categories at their companies.


70%

are potential buyers for your newest products and services in 2023-24.

*Harvey Research, Inc., survey - April 2023 issue.

Programmatic Advertising

Reach your customers across the web on the sites where they’re most active. Our team will help you choose the right audience from our database. You pick the format that’s right for your brand — Display or Native — and we’ll get your message in front of our qualified audience.

Programmatic ads are the perfect pairing for a Single-Sponsor Custom E-Blast. Target the same audience to reinforce the message to those who opened the email – and also reach the often 70% of the list who didn't.

Display

Screen shot of an example display ad on a website

Increase your brand's visibility and drive more traffic to your website. These highly customizable banner ads can be designed to match your brand's aesthetic, ensuring that your message resonates with your target audience.

Native

Screen shot of an example native ad on a website, blending in with other articles

Designed to look and feel like the content around them, native ads blend seamlessly into the user's browsing experience, making them less intrusive. For best performance, we recommend showcasing a quality piece of content like an article, white paper, or case study.

Lead Generation

Struggling to find prospects? Let us deliver top-of-funnel Marketing Qualified Leads to your team.

By combining our data with Bombora intent data, we're able to identify potential customers who are actively researching a purchase. You provide a quality piece of content for a landing page – like a white paper, case study, or infographic. We will capture the contact information, including their consent to be contacted.

Once you receive your leads, we recommend a nurture campaign of at least seven touchpoints over the following weeks to ensure they are primed to take your call. We strongly advise against cold calling.

Partner With Us

Brand Partnerships

When it comes to the latest news and analysis, there's only one place that the metal fabricating industry turns to — The Fabricator en Español.

Magazine icon
44K

Average 50% views


Social media icon
185K

Average social reach


Viewers icon
67K

Average ThruPlays
(15+ seconds)


People icon
1,520

Average email opens


Line graph icon
334K

Average social impressions

The Fabricator en Español
Tell your brand's story with The Fabricator

Tell Your Brand's Story with The Fabricator en Español

The Fabricator en Español is the market-leading brand in metal manufacturing.

Let's Create a Partnership

Brand Partnership Sprint

This one-week opportunity leverages a tailored digital experience to get eyes on your latest product. Using the framing and voice of The Fabricator, we'll work with you on making sure key decision-makers are getting a high-impact experience.

Facebook Brand Partnership Sprint

Digital Element Frequency Total
Content Media (Video, article, etc.) 1
Organic Facebook Post 1
Email 1
Facebook Paid Duration
Performance Report End

LinkedIn Brand Partnership Sprint

Digital Element Frequency Total
Content Media (Video, article, etc.) 1
Organic LinkedIn Post 1
Email 1
LinkedIn Paid Duration
Performance Report End
Example
Screen shot of email example
Example
Screen shot of Facebook feed promotion
Case Study
Tell your brand's story with The Fabricator

How Do We Define Success?

Track customer engagement with the brand across a variety of mediums.

Case Study: Brand Partnership Video

Video content at 0:22 playtime.

  • Sprint length: 1 week
  • More than 159,000 people watched at least 15 seconds of the video
  • 1,476 people opened the email (34% open rate)
  • 397,120 people saw the content on Facebook

Share your positive experience with The Fabricator!

Contact Us
Strategy
Tell your brand's story with The Fabricator

Build an Effective Strategy

We're ready. Once you've selected your package, we'll work on using our voice and brand to help reach your goals.

Brand Partnership Sprint Guideline Details

For content media, we recommend using a video or article.

Video Guidelines:

  • Video content for Brand Partnership Sprints should be 30 seconds or less if it is only promoting a product (commercial content) and there should be a clear call to action (CTA).
  • Video content longer than 1 minute should answer the question “how does this product/ad solve a customer’s problem?”

Article Guidelines:

  • Article content for Brand Partnership Sprints should be original content written for this program.
  • Articles used for Brand Partnership Sprints should not be posted anywhere else online prior to or after the Sprint.

General Guidelines:

  • For the Facebook Brand Partnership Sprint, sponsor must have a Facebook page that we can tag as a branded content partner.
  • For the LinkedIn Brand Partnership Sprint, sponsor must have a LinkedIn page that we can tag as a branded content partner.
Promotion Packages

Quarterly Promotion Package

It all adds up to your success.

Maximize the impact of your advertising with a Quarterly Content Promotion Package designed to showcase your products and technologies through a fully integrated, audience-targeted, and lead-generating campaign. Each quarterly package includes a print ad in that particular quarter’s issue, as well as the following components:

Quarter 1

  • Print Ad
  • Video Showcase E-blast (15,000 recipients)
  • Category Banner (1 month)
  • E-Newsletter Banner

Quarter 2

  • Print Ad
  • Category Banner (1 month)
  • Video Showcase E-blast (15,000 recipients)
  • Single-Sponsor E-blast (5,000 recipients)

Quarter 3

  • Print Ad
  • Advertorial
  • Category Banner (1 month)
  • Video Showcase E-blast (15,000 recipients)
  • Single-Sponsor E-blast (5,000 recipients)

Quarter 4

  • Print Ad
  • E-Newsletter Banner
  • Video Showcase E-blast (15,000 recipients)
  • Single-Sponsor E-blast (5,000 recipients)
Podcast

Be Heard & Seen on The Fabricator Podcast

When sponsoring an episode of The Fabricator Podcast, you will have the opportunity to reach an untapped and highly engaged audience who are interested in digital content and the metal fabrication industry. Our listeners are loyal and tune in regularly, providing a consistent platform for your brand to be heard and seen.

The Fabricator Podcast has a growing following and is available on all major platforms, including YouTube, Spotify, Apple, and other podcast streams, giving you a wider reach.

We offer a comprehensive package, and our team will work closely with you to ensure your message is delivered effectively. Don't miss out on the opportunity to connect with our audience and grow your brand awareness.

Behind the scenes photo of a podcast being recorded

What's Included

Level 1: Single Episode Sponsorship

  • Two 30-second ad reads: One at the top of the episode and a second read 5-7 minutes later (or before the guest interview portion).
  • Mention and thank the sponsor in the introduction.
  • Links to the company's website/product landing page in episode description.
  • Episode boosted on YouTube.
  • Promotion on The Fabricator’s social media (Instagram, LinkedIn, Facebook).
  • Logo included in podcast ad that runs in The Fabricator magazine.
  • Logo included in podcast ad that runs in The Fabricator Newsletter.

Level 2: Customer-Focused Episode

  • We interview one of your customers: The conversation will focus on the customer’s business, career background, outlook on the industry, and your partnership.
  • Includes everything in Level 1.

Podcast Stats

  • Average age demographic 23-44 (accounts for 78% on Spotify and 50% on YouTube)
  • Average of 1,500 downloads/starts per month across major podcast platforms
  • Average of almost 40,000 views per month on YouTube

Contact your sales representative to sponsor yours today.

Contact Us
Trade Show Booth Interviews

Trade Show Booth Interviews

Engage with the industry beyond the showroom floor and expand your brand awareness.

How does it work?

Our professional video team will showcase what you are featuring this year in your booth. Whether you choose to work with an FMA editor* or host the interview yourself, these are a great way to reach new audiences and potential clients.

What's included?

  • A professional video interview, editor-led* or self-guided.
  • The video is shared and boosted on Facebook to a targeted audience.
  • Our team will share the video with you to use how you please.
  • Performance metrics will be shared within 30 days after the video has been posted.
Behind the scenes photo of a podcast being recorded

Contact your Sales Representative for more information.

Contact Us *Editor-led interviews subject to availability.
Events

Live Events

Showcase Products and Services, Connect With Buyers, and Grow Your Business

Join The Fabricator en Español for a one-day, table-top event to showcase your latest equipment and technologies to the local manufacturing community. This is the perfect forum for industry professionals to preview products and services while networking in a relaxed, no-pressure atmosphere.

Showcase products and services at The Fabricator en Español's Manufacturers and Suppliers Event
An illustrated skyline of Chicago

Chicago

March 26, 2024

To reserve your exhibit space today, contact your The Fabricator en Español sales person.

Contact Us
List Rentals

List Rentals

Target the decision makers you want to reach — more than 100,000 subscribers to the industry's leading manufacturing publications!

Supplement your promotional efforts with customized lists that reach the most influential technical professionals in the metal forming and fabricating, tube and pipe, and welding industries.

FMA's database includes subscribers to the industry's leading technical publications — The Fabricator>, The Welder and Canadian Metalworking / Canadian Fabricating & Welding.

Contact

Anteriad

Marie Briganti

Phone: 914-368-1023

Email: mbriganti@Anteriad.com

Brands
The brands of FMA Communications Inc.

The Leading Brands in the North American Manufacturing Sector

Leverage more than a century's worth of brand equity

The Fabricator Magazine

The Fabricator is North America's leading magazine for the metal forming and fabricating industry. The magazine delivers the news, technical articles, and case histories that enable fabricators to do their jobs more efficiently. The Fabricator has served the industry since 1970.

The Welder Magazine

The Welder, formerly known as Practical Welding Today, is a showcase of the real people who make the products we use and work with every day. This magazine has served the welding community in North America for more than 20 years, and we intend to continue providing hands hands-on information, real-world applications, and down-to-earth advice for welders.

The Tube and Pipe Journal Magazine

The Tube and Pipe Journal became the first magazine dedicated to serving the metal tube and pipe industry in 1990. Today, it remains the only North American publication devoted to this industry, and it has become the most trusted source of information for tube and pipe professionals.

The Fabricator en Español Magazine

FMA Communications ha introducido al mercado la edición en Español de la revista The Fabricator. Esta versión consiste del mismo tipo de artículos técnicos y sección de lanzamientos de nuevos productos que actualmente presentan el personal de primera categoría de Fabricator en Inglés.

Contact Us
Contact our team

Connect With Our Team

Andy Flando

Andy Flando

815-227-8246

Andy Flando is the Vice President of Media and Events for FMA Communications.

Amy Hudson

Amy Hudson

815-227-8237

Amy Hudson is the Senior Account Executive for The Fabricator, The Tube and Pipe Journal, and The Welder in Iowa, Indiana, Michigan, Minnesota, Nebraska, Wisconsin, and Canada. Hudson also is a sales contact for The Fabricator en Español.

Mike Lacny

Mike Lacny

815-227-8264

Mike Lacny is the Senior Account Executive for The Fabricator, The Tube and Pipe Journal, and The Welder in Georgia, Maryland, Ohio, and international accounts outside of North America. Lacny also is a sales contact for The Fabricator en Español.

Michael Scott

Michael Scott

815-227-8271

Michael Scott is the Senior Account Executive for The Fabricator, The Tube and Pipe Journal, and The Welder in Illinois, North Carolina, and South Carolina. Scott is a sales contact for The Fabricator en Español.

Sean Smith

Sean Smith

815-227-8265

Sean Smith is the Senior Account Executive for The Fabricator, The Tube and Pipe Journal, and The Welder in Alabama, Connecticut, Delaware, Florida, Kentucky, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Tennessee, Virginia, Vermont, and West Virginia. Smith also is a sales contact for The Fabricator en Español.

Ryan King

Ryan King

773-414-9292

Ryan King is the Marketing Consultant for The Welder and The Fabricator en Español. Additionally, King is the sales contact for The Fabricator for Arkansas, Arizona, California, Colorado, Idaho, Kansas, Louisiana, Missouri, Mississippi, Montana, North Dakota, New Mexico, Nevada, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming.

Melissa King

Melissa King

312-350-8807

Melissa King is the Marketing Consultant for The Welder.

Jerry Gunderson

Jerry Gunderson

815-227-8257

Jerry Gunderson is the Marketing Consultant for classified ads.

Dan Davis

Dan Davis

815-227-8281

Dan Davis is editor-in-chief of The Fabricator, the industry's most widely circulated metal fabricating and forming magazine, and its sister publications, The Tube and Pipe Journal, and The Welder. He has been with the publications since April 2002.

He has written about U.S. manufacturing trends and issues for more than 20 years. Before coming to The Fabricator he has covered appliance manufacturing, the finishing industry, and manufacturing and business software development. As a trade journal editor he has traveled extensively throughout the U.S. and Europe, visiting manufacturing facilities and attending the world's most important manufacturing events.

He is a 1990 Louisiana State University journalism graduate.

Lindsay Luminoso

Tim Heston

815-381-1314

Tim Heston, The Fabricator's senior editor, has covered the metal fabrication industry since 1998, starting his career at the American Welding Society's Welding Journal. Since then he has covered the full range of metal fabrication processes, from stamping, bending, and cutting to grinding and polishing.

He joined The Fabricator's staff in October 2007. Since then his technical articles, case studies, and company profiles have won national and regional awards from the American Society of Business Publication Editors.

He is a 1996 graduate of Ohio University's E.W. Scripps School of Journalism.

Lincoln Brunner

Lincoln Brunner

815-227-8243

Lincoln Brunner is editor of The Tube and Pipe Journal. This is his second stint at The Tube and Pipe Journal, where he served as an editor for two years before helping launch thefabricator.com as FMA's first web content manager. After that very rewarding experience, he worked for 17 years as an international journalist and communications director in the nonprofit sector.

Lincoln is a published author and has written extensively about all facets of the metal fabrication industry.

Rafael Guerrero

Rafael Guerrero

815-227-8242

Rafael Guerrero was named editor of The Welder in April 2022. He spent nine years as a journalist in newspapers in the Midwest and Pacific Northwest, covering topics and communities in central Illinois, Washington, and the Chicago area.

Our Address

FMA Communications, Inc.

2135 Point Blvd.

Elgin, IL 60123