AIDA names national sales director

AIDA-America has named Robert Southwell as national sales director. Southwell previously served AIDA's North American headquarters as appliance market manager.

Southwell brings 17 years of experience to his new position, in which he oversees sales for the company's mechanical stamping and turnkey systems in the U.S. and Mexico. Southwell has a bachelor's degree in mechanical engineering from the Rochester Institute of Technology.