April 11, 2006
Lincoln Electric Co. is building a regional headquarters and training facility in Dubai to support sales and customer service throughout the Middle East and North Africa.
The 5,500-sq.-ft. facility is located in Dubai's Jebel Ali Free Zone and is set for completion in May 2006. It will feature a state-of-the-art training facility and auditorium where company engineers can demonstrate new equipment, technology, and techniques to customers, distributors, and sales personnel.
Advanced video monitoring equipment for each welding station and integrated teleconferencing capabilities will allow the company to reach customers and distributors throughout the region for training and support as well as to deliver live audio/visual contact with the company's welding experts around the world to train participants onsite.