Thermadyne adds to marketing, sales force

Thermadyne Industries Inc., St. Louis, a manufacturer and marketer of metal cutting and welding products, has announced that Tony Coco, Bill Wehrman, and Vickie Marshall have joined the company's marketing and sales team.

As director of channel marketing and national accounts, Coco is responsible for marketing the company's products throughout North and South America, along with industrial sales, national accounts, specialty markets, customer care, technical support, and sales administration. He has more than 15 years of experience in sales management and marketing.

Wehrman, in support of Coco, is responsible for defining and directing the marketing communication strategy for the Americas. This includes developing collateral material, direct marketing campaigns, advertising strategy, Web presence, social media, tradeshow management, and collateral material production. Wehrman has more than 25 years of marketing experience.

Marshall, working for Wehrman, is responsible for the visual design, layout, interface, usability, and graphic production for Web-based products, including the company's social networks activities. Marshall previously served as marketing communications specialist in the Biosystems division of Leica Microsystems Inc.