Toyota considering introducing flex-fuel program in U.S.

Speaking before the National Press Club July 18, Jim Press, president of Toyota Motor North America, said that despite recent headlines, the U.S. automotive industry continues to be vibrant, citing global demand, demographic trends and a growing consumer desire for hybrid vehicles. He also pledged that Toyota would be proactive in helping government solve the major environmental and auto safety issues that confront America.

Press said Toyota is strongly considering introducing a flex-fuel vehicle program in the U.S. "We're already developing vehicles that can operate in ethanol-rich Brazil, and we're optimistic that we can offer similar vehicles to American consumers."

He said Toyota is also pursuing a plug-in hybrid vehicle that would be capable of traveling greater distances without using its gas engine, with the ultimate goal of conserving more oil, reducing smog and greenhouse gases to near zero emissions levels.

In his wide-ranging speech, Press said, "It's time for us to stop being the 'against' industry and to come out strong 'for' something important, like a better earth and a better quality of life."

More remarks from the speech can be found here.