Osborn announces new branding for unified identity
Osborn, a Cleveland-based producer of surface treatment and finishing tools, has announced a new brand identity. The branding was developed to unify the company's multiple divisions and create a focused, strategic approach in the marketplace.
The new brand identity encompasses the company's positioning statement, website, internal communications, and integrated corporate database SAP system. It is exemplified by the new tagline, "Osborn. Finish. First."The rebranding effort, launched in early 2012, is being integrated over the course of a year. Previously different divisions of the company were operating separately and, in many cases, duplicating efforts. All divisions now are one group under the leadership of Dr. Florestan von Boxberg, president.