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PCI launches video series highlighting powder coating toughness

The Powder Coating Institute (PCI), Taylor Mill, Ky., has introduced the video, “Powder Coating, A Better Kind of Paint,” at www.powdercoating.org. It also is available by searching #ABetterKindOfPaint on YouTube, Twitter, Facebook, and LinkedIn.

This is the first in a series of videos focused on expanding awareness about the benefits of powder coating. The promotional campaign will include two video series: one for consumers and one for OEMs.

The videos are designed to inspire consumers to purchase products that have a powder-coated finish, and to encourage OEMs to consider producing their products with a powder-coated finish.