April 4, 2011
Prima Industrie has announced a change in corporate branding as two specialists in laser and sheet metal fabrication technology — Prima Industrie and Finn-Power — have joined forces to create Prima Power.
Since the acquisition of Finn-Power by Prima Industrie in 2008, the group has been extensively reorganized to create an integrated functional entity. During this period, the global sales and service networks also have merged.
Prima Industrie, listed on the Milan exchange, is the parent company of the group. According to Gianfranco Carbonato, chairman and CEO, the new brand Prima Power, unifies the names and colors of Prima Industrie and Finn-Power. "During these three years, we have talked to our customers and explained that we are becoming a single entity," explained Carbonato. "And now the process is complete. The new graphics are a reminder of the past, but the style is new and points to the future. The colors remind us of our history — the orange of Prima Industrie and the blue of Finn-Power."
This new brand identity is the culmination of 30 years of innovation, installation of 10,000 machines and systems in over 60 countries, 1,400 employees, and production facilities in Italy, Finland, the U.S., and China.
Prima Power also provides 3D laser machinery for automotive, aerospace, and energy applications. According to the company, its creation also marks an outstanding commitment in environmental sustainability.
Electronics, CNC, and laser sources form an integral part of the Prima Power world. Prima Electronics has also evolved to become Prima Electro to provide these resources not only for Prima Power, but also for large OEM customers worldwide.