LVD launches global branding initiative

October 9, 2007

LVD Co. n.v., Gullegem, Belgium, has launched a global branding initiative designed to unite all of the company's sales subsidiaries and products under the LVD brand name and the baseline "Sheet Metalworking: Our Passion, Your Solution."

The initiative is designed to achieve a consistent brand image of LVD as a sheet metalworking machinery manufacturer, to make it easier for customers to do business with LVD internationally, and to provide international growth for the brand. It also will implement a new product branding system to emphasize product families such as Easy-Form® press brakes and Orion, Axel, and Impuls laser cutting systems.

The company's brand for North America is LVD Strippit.

The LVD Group manufactures sheet metal and plate working machine tools and software products, including laser cutting systems, punch presses, press brakes, guillotine shears, and midlevel automation systems integrated and supported by its CADMAN® PC-based, Windows®-compatible software.

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