provides lift truck news and research

November 6, 2007, sponsored by Hyster Co., Greenville, N.C., launched as an online resource for lift truck manufacturers, buyers, operators, and dealers. The site integrates lift truck news, tips, and in-depth comparison data to help visitors make informed purchasing decisions and learn about lift truck safety, operation, and maintenance.

Featuring articles, white papers, and extensive data, is designed to help optimize lift truck investment. Visitors get information on serviceability, dependability, cost of operation, productivity, and ergonomics. The site's multimedia section features short training videos, information on various lift truck features, safety tips, and test footage. Lift truck users and other manufacturers can register for updates and submit comments, articles, data, and multimedia. The site incorporates user-generated content.

A Before You Buy section encourages potential lift truck buyers to evaluate their operation before purchasing a new lift truck. From lift truck basics to advanced fleet management, the section features various ways to maximize fleet efficiency. Through an OEM-to-OEM parts comparison of select trucks, and information on outsourced maintenance, the site enables customers to understand the overall lifetime cost of the equipment.

Optimizing Your Investment features information on maximizing safety and efficiency when operating and maintaining a lift truck. The section highlights several advantages of thorough operator training, periodic maintenance, and truck inspection to help prevent accidents and maintenance problems. An accident prevention brochure contains detailed information about lift truck and pedestrian accidents.

The Hot Topics section focuses on trends and important issues in the lift truck industry. Current topics include a "Lift Trucks and the Environment" feature. The section suggests ways that lift truck manufacturers, buyers, and end users can reduce the environmental impact of their operations.

Visitors can download lift truck emissions data for various brands and types of trucks and compare it to the current California Air Resource Board (CARB) standards. They also can submit news, questions, and information by phone at 919-945-0533 and by e-mail at