Aluminum industry to match Habitat recycling proceeds

The Aluminum Association-sponsored Cans for Habitat program has announced a month-long Recycling Double Play promotion so Americans can put their aluminum cans to even better use.

During the month of July, all of the proceeds earned from can recycling for Habitat for Humanity will be matched by the aluminum industry, doubling the money earned by affiliates and speeding up house-building projects across the country. As an extra incentive, the industry will reward the Habitat affiliate that recycles the highest number of cans with an additional $10,000.

Through Cans for Habitat, a national partnership between The Aluminum Association and Habitat for Humanity International, anyone can easily support the important mission of Habitat without swinging a hammer. Since the program's inception in 1997, nearly 600 participating affiliates have recycled $4 million worth of aluminum, all of which has gone to the construction of 88 Habitat houses. By visiting www.cansforhabitat.org, interested Americans can find their closest participating affiliate and/or recycling drop off locations.

The Recycling Double Play promotion was launched recently from the site of The Aluminum Association-sponsored house at the 2005 Jimmy Carter Work Project (JCWP) in Benton Harbor, Mich. During the week-long blitz build, which ended on Friday, June 24, former U.S. President Jimmy Carter and his wife Rosalynn joined volunteers from around the world in building simple, decent, affordable houses in partnership with people in need. The JCWP is an annual event that President Carter has personally led for 22 years.