Brush Engineered Materials announces name change

Brush Engineered Materials Inc., Mayfield Heights, Ohio, has announced that it will change its name to Materion Corp. and unify all of its businesses under the new brand effective March 8, 2011. Concurrent with the name change, the company also will unveil a new company Web site and companywide brand identity.

"Brush Engineered Materials has transformed over the past 20 years into a very different company from the metals, mining, and specialty metals businesses that mark most of our heritage," said Richard J. Hipple, chairman, president, and CEO. Today those businesses are part of a larger portfolio that includes the production of advanced materials and services for the consumer electronics, telecom infrastructure, defense and science, industrial and commercial aerospace, energy, and medical markets.

"As we have grown, our businesses continued to operate under original names and brand identities. That has made it difficult to position the company as a single, unified organization," Hipple continued. "We find that even some longtime customers are not aware of the full scope of our capabilities."

The new name, along with a new business unit alignment under the Materion brand, is expected to provide customers with better access and recognition to a broader scope of products, technology, and value-added services.