NCCA launches new marketing program
The National Coil Coating Association (NCCA) presented a new marketing program for the organization at its annual meeting in Fort. Meyers, Fla., May 7 - 8.
The program is aimed at educating manufacturers, service centers, and metal distributors about the benefits of coil coating and dispelling myths about the process. It includes a colorful logo that represents the paint coatings that are applied to steel and aluminum in the coil coating process, two new Web sites, online marketing, an educational CD-ROM, public relations, and direct mail.
The Web site www.coilcoating.orghas been redeveloped to serve the association members. It includes news, event information, technical data, and with marketing and sales presentation materials (available with an NCCA password) to help members market the coil coating process.
The Web site www.coilcoatinginstitute.orgis designed for manufacturers, service centers, and metal distributors interested in learning more about the coil coating process. It includes online tutorials, questions and answers, a searchable supplier database, and downloadable educational materials.