Hypertherm launches online classroom for distributors

November 11, 2008

Hypertherm, designer and manufacturer of plasma cutting systems, has launched the Hypertherm Cutting Institute, a new online classroom designed to help people learn more about the company's plasma products and plasma cutting in general.

The classroom, found at www.hyperthermcuttinginstitute.com, launches with two interactive courses aimed at its distribution channel. The courses are designed to give distributor salespeople the skill and knowledge they need to sell the Powermax45, a 1/2-in. plasma cutting and gouging system.

The first course focuses on the features and benefits of the plasma cutting system. The second course guides salespeople on the use of supporting sales and marketing materials to help increase sales of Powermax products.

Future plans call for expanding the site to include sales and service training for the company's entire line of products.



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