SAS Marketing, Optrel AG form strategic agency partnership

September 7, 2010

Optrel AG (Switzerland), formerly Sperian Welding Protection AG, has formed a strategic agency partnership with SAS Marketing LLC, located in Coventry, R.I.

Resulting from Optrel AG's detachment from its parent company, Sperian Protection, SAS assumes the account management and growth initiative roles of Optrel AG's business in the Americas. SAS manages customer service, marketing, and sales activities for Optrel's accounts in the U.S., Canada, Mexico, and South America (excluding Brazil).

Optrel AG designs and manufactures welding helmets for the industrial and professional markets.