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Miller Electric Mfg. receives 2015 North American Effie Finalist Award

Miller Electric Mfg. Co., Appleton, Wis., has received a 2015 North American Effie Finalist Award from Effie Worldwide Inc. in recognition of its WE BUILD marketing campaign.

The fully integrated, multichannel campaign celebrates hardworking welders and their everyday achievements. The campaign included print and digital advertising in national outlets; a custom microsite; the Build & Win sweepstakes, inviting users to share what they build with the world; and special content delivered through social media channels, e-newsletters, public relations tactics, and live events.

The campaign also was recognized with an American Advertising Silver Award by the American Advertising Federation of Des Moines, Iowa.