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Chip Burnham
Fairmont Concepts
(833) 667-7889
- From The Fabricator
Is your pricing strategy hurting your business?
- By Chip Burnham
- Dec 4, 2018
- Shop Management
- Article
If you apply a standard markup across all items you sell, you’re asking for trouble. Pricing commodities too high and exclusive products too low will simultaneously drive customers away and starve your bottom line. Value-based pricing makes sense to your customers and your accountant.
- From The Fabricator
A best practices guide for generating leads
- By Chip Burnham
- Oct 15, 2018
- Shop Management
- Article
Digital marketing options can help a metal fabricating company generate the leads it needs to keep the business going.
- From The Fabricator
Running an effective sales meeting
- By Chip Burnham
- Sep 19, 2018
- Shop Management
- Article
Effective sales teams have effective sales meetings. Learn how to fine-tune your next sales meeting to be the best one yet, full of useful takeaways that prepare and energize your team to win more business.
- From The Fabricator
4 key elements of your sales overview pitch
- By Chip Burnham
- Aug 22, 2018
- Shop Management
- Article
Every salesperson needs the foundation of a strong sales pitch to draw upon during conversations with potential customers, especially for high-dollar sales. Learn how to craft your pitch and train your sales team.
- From The Fabricator
14 keys to a successful trade show
- By Chip Burnham
- Jul 31, 2018
- Shop Management
- Article
With many trade shows hitting this fall, learn how to maximize your investment, from booth messaging to qualifying a lead in 60 seconds.
- From The Fabricator
Generate leads using integrated campaigns
- By Chip Burnham
- Jun 27, 2018
- Shop Management
- Article
Learn how to use integrated marketing campaigns to generate leads. It takes seven to 13 touches to persuade your audience to engage, so make sure you give them the chance to respond.
- From The Fabricator
How to generate leads when you need them most
- By Chip Burnham
- May 30, 2018
- Shop Management
- Article
Generating more leads when you really need them is one of the toughest things in business. This article discusses how manufacturers can create winning integrated lead-generation campaigns that deliver.
- From The Fabricator
Grow Your Business: Using KPI data to improve your commercial engine
- By Chip Burnham
- May 2, 2018
- Shop Management
- Article
Thanks to information technology advancements, you have all this business data at your fingertips. How can you best use it to grow your business? Organize it and put it in the hands of those who can use it to the company’s advantage, especially those in marketing, sales, and customer service. Here’s how.
- From The Fabricator
Grow your business: Know your customers, Part II
- By Chip Burnham
- Apr 4, 2018
- Shop Management
- Article
Clearly identifying the voice of the customer is foundational to a strong commercial engine, yet many manufacturers use legacy data and opinions from staff rather than hard facts derived from sound market research. Learn an effective method for uncovering the voice of the customer with downloadable tools and templates.
- From The Fabricator
Grow Your Business: Know Your Customers, Part I
- By Chip Burnham
- Mar 27, 2018
- Shop Management
- Article
Clearly identifying your target audience and the voice of your customer is foundational to a strong commercial engine, yet many manufacturers use legacy data and opinions rather than hard facts derived from sound research. Learn an effective method for uncovering the voice of the customer, with downloadable tools and templates.
- From The Fabricator
Grow Your Business: Finding your best end markets—Part II
- By Chip Burnham
- Mar 7, 2018
- Shop Management
- Article
Identifying your best end markets requires a two-step approach: A pocket income analysis, followed by a market viability analysis. Part I of this article discussed the pocket income analysis. This part explains the market viability step.
- From The Fabricator
Grow Your Business: Finding your best end markets—Part I
- By Chip Burnham
- Feb 27, 2018
- Shop Management
- Article
Every manufacturer can tell you which customers bring in the most revenue, but not necessarily which bring the most bottom-line profit. Nor can they tell you whether these high-revenue customers reside in a market with many other similar prospects. Learn how to identify (or reassess) your best end markets based on value and keep your commercial engine pointed at your most valuable end markets.
- From The Fabricator
Grow Your Business: Identify your sales and marketing gaps
- By Chip Burnham
- Jan 30, 2018
- Shop Management
- Article
Fabricators know how to produce parts, but not all know how to market their services effectively. Establishing a good marketing plan requires an understanding of your market and your commercial engine. Once you have this information, you can develop the best program for growing your business.
- Podcasting
- Podcast:
- The Fabricator Podcast
- Published:
- 03/26/2024
- Running Time:
- 67:51
This week on The Fabricator Podcast, Jason Becker, host of the Arc Junkies Podcast and owner of Underground...
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Nitrogen Generation for Laser Cutting: Navigating System Design for YOUR Operation
- April 24, 2024
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