Kevin McArdle

President
McArdle Business Advisors
102 Wildwood Bay Drive
St. Paul, MN 55115


Phone: 866-210-6434
mcardlebusinessadvisors.com

Stand apart in a crowded marketplace

August 29, 2014

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As a custom fabricator, you need to establish contrast—that is, why a customer should choose your company over others. You establish contrast not with generic platitudes, but by specifically addressing customer pain points and describing how you can eliminate them.

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