August 29, 2014
By: Kevin McArdle
As a custom fabricator, you need to establish contrast—that is, why a customer should choose your company over others. You establish contrast not with generic platitudes, but by specifically addressing customer pain points and describing how you can eliminate them.
Voting workers off the island - by Nick Martin
Working in a job shop or any small, tightknit organization requires attributes beyond job skills. If you don’t measure up, you might find yourself voted off the island and out the door.
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