August 29, 2014
By: Kevin McArdle
As a custom fabricator, you need to establish contrast—that is, why a customer should choose your company over others. You establish contrast not with generic platitudes, but by specifically addressing customer pain points and describing how you can eliminate them.
“I have never had a machine perform as well as the Prima Power Shear Genius. And when you take the reliability of the SG into consideration, there is no comparison.” Jeff Mooney, Altec Body Mfg.
Dropping oil prices and metal fabricating - by Dan Davis
The drop in oil prices is not the end of the world, and it won't be the end of the world for the metal fabrication industry--at least for those not located in Texas, North Dakota, and western Canada.
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