Kevin McArdle

McArdle Business Advisors
102 Wildwood Bay Drive
St. Paul, MN 55115

Phone: 866-210-6434

Shop Management | Articles | The FABRICATOR

Stand apart in a crowded marketplace

August 29, 2014 | By Kevin McArdle

As a custom fabricator, you need to establish contrast—that is, why a customer should choose your company over others. You establish contrast not with generic platitudes, but by specifically addressing customer pain points and describing how you can eliminate them.

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