August 29, 2014
By: Kevin McArdle
As a custom fabricator, you need to establish contrast—that is, why a customer should choose your company over others. You establish contrast not with generic platitudes, but by specifically addressing customer pain points and describing how you can eliminate them.
Is the customer always worth the effort? - by Vicki Bell
You can never have too many customers, or so it’s said. Is this true? What about the customer that has you do all the hard work and takes your well-designed product elsewhere for production? Are you happy to have had their business? Perhaps you can take solace in lessons learned.
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