Simpac America rebrands with new website

Simpac America, a Troy, Mich., subsidiary of South Korea press manufacturer Simpac Inc., has launched a new website to kick off its rebranding strategy. The website presents the company’s product portfolio that is specific to the North American market, while also incorporating technical specifications that can be switched from metric to imperial measurements.

The site highlights the firm’s turnkey automation, service, and support to help the metal forming industry uphold on-time production at scale. Other features include an interactive globe for viewers to see company locations at a glance, as well as customer testimonial and installation videos from Tier 1 suppliers.