Superior Die Set announces change in VP role

Oak Creek, Wis.-based Superior Die Set, a provider of steel and aluminum products for the metal stamping industry, has announced the retirement of Mark Ullstrup, vice president of sales and marketing. Rodney Yeomans, director of sales, will assume the role.

Ullstrup joined the company in 1981, spending his early days in mold base, moving to customer service manager, and finally to vice president of sales.

Yeomans has been with the company for seven years, starting as sales manager then regional sales manager, and director of sales for the last three years.