New FABTECH logo reflects an industry evolution

The five FABTECH® co-sponsors—American Welding Society, Fabricators & Manufacturers Association Intl., Precision Metalforming Association, Chemical Coaters Association Intl., and SME—have unveiled a new logo and brand identity for the FABTECH series of events. FABTECH represents the leading events in North America exclusively focused on advancing the metal forming, fabricating, welding, and finishing industries.

The industry is evolving, and the new logo reflects the innovation and emerging manufacturing technologies showcased at FABTECH. With its more modern look and feel, the new logo design better conveys the current and future direction of the FABTECH brand.

“The manufacturing industry is entering a new age and experiencing an industrial revolution that is changing the way we manufacture,” said John Catalano, FABTECH show co-manager and SME senior director. “And in the midst of this, FABTECH is also evolving to stay at the leading edge of the industry. We are excited to launch a new logo that demonstrates the evolution of the FABTECH brand.”

“While we usher in a new visual identity, FABTECH remains committed to delivering a high-quality, innovative event experience,” added Mark Hoper, FABTECH show co-manager and FMA senior vice president of media and expositions. “The show will continue to meet the demands of the industry and showcase not only what’s new, but what’s next.”

Evidence of FABTECH’s embrace of innovation was on display in Chicago in November with a new pavilion dedicated to the advanced technology of additive manufacturing, as well as expert panels and education sessions on the future of manufacturing, including smart manufacturing, the industrial internet of things, Industry 4.0, and automation.

The new logo mark and simple letter structure offer a more relevant, forward-thinking image while still honoring and preserving FABTECH’s rich history.

The new logo is the first piece of a strategic branding initiative to bring a consistent, cohesive, and contemporary look and feel to all FABTECH events. The evolved brand identity will be rolled out for all FABTECH events, communications, and other publications throughout the next year.