Westex: A Milliken Brand and Dovetail Workwear launch Women at Work campaign
Global flame-resistant and arc-rated textile manufacturer Westex: A Milliken Brand has partnered with Dovetail Workwear, a women’s workwear apparel brand, to launch the Women at Work campaign. The initiative celebrates women in skilled labor professions and highlights females in nontraditional careers.
Launching across social media platforms, Westex and Dovetail Workwear partnered with industry tradeswomen and Dovetail’s brand ambassadors, known as Mavens, to highlight a day in the life of women on the job site. Tradeswomen are encouraged to share their own social media posts using the hashtag #WomenAtWork to spread additional awareness and be entered to win a custom Women at Work metal sign.
A Women at Work promotion will run from May 3-8 online at dovetailworkwear.com for a chance to win Dovetail Workwear gear, including the brand’s new Britt Utility capsule collection, constructed from Westex’s flame-resistant denim and canvas.
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