James Soto

Contributing Writer
Industrial Strength Marketing (ISM)
James Soto is founder and CEO of Brentwood, Tenn.-based Industrial Strength Marketing (ISM), a marketing services firm that focuses solely on companies in the manufacturing, distribution, fabrication, and service industries. He can be reached at 800-687-3208, ext. 13.
Fabricators Graph

21st century marketing for fabricators

January 19, 2010

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As existing customer bases shrink, fabricators must take advantage of all possible mediums to attract new customers. Those who establish a strong online presence stand the best chance of reaching prospective buyers, 60 percent of whom begin the buying process online.

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