September 25, 2012
National Rivet & Mfg. Co., Waupun, Wis., has delivered a pink riveter to a Wisconsin manufacturer of automotive assemblies that wanted to show support for breast cancer awareness.
The customer ordered a model 600 electromechanical rivet setter, a medium-duty machine that sets steel, semitubular rivets up to 0.1875-in. dia. Putting aside its usual battleship gray paint, National Rivet purchased several gallons of pink paint to complete the customer's request and sent "Rosie" out the door.