Macsteel renamed by Brazilian owner

Gerdau S.A., Brazilian owner of Macsteel, Jackson, Mich., has changed the company's official name from Gerdau Macsteel to Gerdau Special Steel North America.

The new name coincides with the 110th anniversary of Gerdau's founding and an accompanying companywide rebranding.

"We saw this anniversary as an opportunity to consolidate the image of the Gerdau brand across the globe and particularly for North America, which has always been an important market for our company," Gerdau CEO André Gerdau Johannpeter said.

Over the next year and a half, marketing materials, road signs, product tags, purchase orders, and order confirmations will be replaced to reflect the new name. The Web site has changed to www.gerdau.com/specialsteel.