AIDA names president, managing director of its Western Hemisphere operations
AIDA has named Troy Roberts as president and managing director of the Western Hemisphere portion of its global organization. The core of the press builder's custom products group, AIDA Engineering Ltd., AIDA-Europe, and AIDA-America Corp., primarily support the automotive industry. Roberts' appointment is part of the company's ongoing global strategy to unify products and services to more effectively support customers in the Americas and Europe.
Roberts will perform the scope of his national and international duties from both the North American headquarters location, AIDA-America in Dayton, Ohio, and AIDA S.r.l. Italy – Lecco (AIDA-Europe Headquarters). During his career, Roberts has held key positions in the company's global organization, including serving as managing director of AIDA-Europe and vice-president of operations and chief financial officer for AIDA-America. Roberts brings a broad range of business expertise and metal forming knowledge to his expanded role.
Roberts is active on several advisory boards and professional associations for the metal forming industry. He holds a bachelor's degree from The University of Texas in Austin, Texas.