Industrial Innovations hires director of sales

Grandville, Mich.-based Industrial Innovations Inc., a manufacturer of industrial lubrication systems for the metal forming, die casting, foundry, and forging industries, has hired Rodney Yeomans as director of sales and business development.

Yeomans has 35 years of industrial sales and management experience, having served in similar roles in the metal forming industry. He holds a bachelor’s degree in business administration from Grand Valley College.