Hypertherm rebrands as Hypertherm Associates

Hanover, N.H.-based Hypertherm is changing its corporate name to Hypertherm Associates to represent its evolution from a manufacturer of plasma cutting products to a multitechnology provider of industrial cutting systems.

The company’s industrial cutting products are organized under four distinct businesses. Hypertherm continues as the brand for plasma cutting systems, while OMAX is the name for its waterjet cutting systems. Two newly defined groups, the Hypertherm Associates Software Group and Hypertherm Associates Aftermarket Group, will encompass product brands such as ProNest, Robotmaster, Centricut laser, and AccuStream waterjet parts.

“We wanted our new corporate name to reflect our people-focused culture as a 100% associate-owned company,” explained Evan Smith, president/CEO.

Along with the new name, the company has introduced a new corporate logo. Designed to resemble a nest of cut parts, it serves to visually link the corporate brand with the company’s technology and product brands.