Industry veterans launch WeldNow to serve welding product distributors

A team of industry veterans with more than 100 combined years of welding and wholesale industry experience has launched WeldNow LLC, Tulsa, Okla., a digital wholesale company focused on product categories for welding distribution. By providing access to more than 170,000 SKUs from hundreds of welding, cutting, filler metal, consumable, and accessory brands, the new company helps distributors diversify their product offering without tying up capital or resources.

The joint venture is owned by the industry veterans and operates as a subsidiary of AgoNow LLC, a wholesaler focused on industrial, safety, construction, and energy markets. It operates on the AgoNow NetSuite platform, a cloud-based omnichannel commerce software.

The new company offers flexible inventory strategies, kitting services, complete or high fill rates on first shipment, shipment directly to end users on behalf of distributor partners, and rapid response to supplier backorders.