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More from Lisa Wertzbaugher
Defining your organization with an organizational chart
- By Lisa Wertzbaugher
- Mar 22, 2022
- Shop Management
- Article
An organizational chart isn’t just a frill or an extra; it can help a manufacturing business owner define and delegate, and it gives everyone a good sense of duties and career paths.
Preparing for growth by outsourcing sales to a dedicated representative
- By Lisa Wertzbaugher
- Mar 7, 2022
- Shop Management
- Article
Sales reps tend to get a bad rap, but fabrication shop owners might want to consider the growing complexity of their many duties and whether an outside rep makes sense.
In 2022, conference attendance will be more important for professional development than ever before
- By Lisa Wertzbaugher
- Dec 27, 2021
- Shop Management
- Article
Learning opportunities and networking can really help a career, especially one in sales. Columnist Lisa Wertzbaugher discusses two metals industry conferences that she considers must-do events for in 2022.
How manufacturers can prepare for the unknowns of 2022
- By Lisa Wertzbaugher
- Nov 9, 2021
- Shop Management
- Article
A comprehensive annual plan is essential for a business in an industry as dynamic as metal fabrication. Columnist Lisa Wertzbaugher outlines some of the most necessary components of an annual plan, including the most important one: flexibility.
Prepping and selling a metal fabrication business, Part I
- By Lisa Wertzbaugher
- Sep 28, 2021
- Shop Management
- Article
The pandemic is on the run and industry is recovering—well, some industries have been in a state of recovery for quite a while now—but for some companies, it’s not business as usual. Those entrepreneurs who had been thinking about selling their companies should know that merger and acquisition activity is going full tilt right now, so this might be a good time to sell.
A manufacturer’s observations on recruiting, retaining millennials, Gen Z
- By Lisa Wertzbaugher
- Jul 6, 2021
- Shop Management
- Article
Manufacturers seem to talk about millennials and Gen Z all the time, but do you see many in manufacturing settings? Columnist Lisa Wertzbaugher’s observation is that the talk overwhelms the reality. That said, her husband’s (very small) company has a millennial on staff, and Wertzbaugher shares some insights.
Organizing educational webinars to draw new manufacturing customers
- By Lisa Wertzbaugher
- May 6, 2021
- Shop Management
- Article
Webinars aren’t just for the big companies to show off their products; small companies—like metal fabrication shops—can and should consider them for drawing the attention of new customers.
Dealing with derelict fab shop employees like abandoned boats
- By Lisa Wertzbaugher
- Mar 30, 2021
- Shop Management
- Article
Manufacturing business owners and managers, similar to boat owners, make a significant investment when hiring an employee, considering wages, benefits, onboarding, and ongoing training. Leaving a foundering employee to sink is like watching money go down the drain.
Small manufacturing life: love, courtship, marriage, and proprietorship
- By Lisa Wertzbaugher
- Feb 9, 2021
- Shop Management
- Article
Running a family-owned business isn’t easy. Certainly many small manufacturing companies share roots with a family tree. Columnist Lisa Wertzbaugher, who has worked in both family-owned and non-family metalworking companies, has some insights based on her experiences.
Making business preparations for the uncertain year ahead
- By Lisa Wertzbaugher
- Nov 18, 2020
- Shop Management
- Article
COVID-19 wrought no small amount of havoc on 2020, and it’s already making a small mess of 2021. For some, forecasting has gone out the window. However, this doesn’t mean that business owners shouldn’t develop a strategic plan. Whether the business climate has few unknowns or, the best way to move forward is by developing a plan and creating goals for the year.
Planning a way out of the pandemic chaos for business owners
- By Lisa Wertzbaugher
- Nov 10, 2020
- Shop Management
- Article
Causes of turmoil—such as a global pandemic, political upheaval, social unrest, economic calamity, and natural disasters—often come in ones or twos, but 2020 has seen them all. More than a few business leaders are interested in a way out, at least temporarily. Columnist Lisa Wertzbaugher discusses some of the dimensions of succession planning.
Searching for an upside when the world is upside-down
- By Lisa Wertzbaugher
- Aug 20, 2020
- Shop Management
- Article
The global pandemic has brought gloom and doom to many industries, especially in travel and hospitality, but it has led to growth in some manufacturing sectors. For metal fabricators looking for new opportunities, a little intuition can go a long way in finding new markets.
Deploying a digital marketing strategy for manufacturers
- By Lisa Wertzbaugher
- Jun 16, 2020
- Shop Management
- Article
It’s common that old-school manufacturers rely on old-school, word-of-mouth advertising, but these days a digital strategy tailored to reach a large audience is increasingly important.
Joining an industry association can help you tackle the most difficult challenges
- By Lisa Wertzbaugher
- Mar 31, 2020
- Shop Management
- Article
Thinking about joining an industry association? Columnist Lisa Wertzbaugher details some of the tangible and intangible benefits of membership.
Expert tips to diversify, strengthen your fabrication company
- By Lisa Wertzbaugher
- Mar 24, 2020
- Shop Management
- Article
Nearly every small fabricating or manufacturing company gets caught up relying too much on a single customer or single industry. Getting out of it for good is a matter of planning and putting forth consistent efforts to stay out of it. Columnist and former fabrication company executive Lisa Wertzbaugher shares a few insights.
- Podcasting
- Podcast:
- The Fabricator Podcast
- Published:
- 05/07/2024
- Running Time:
- 67:38
Patrick Brunken, VP of Addison Machine Engineering, joins The Fabricator Podcast to talk about the tube and pipe...
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- Upcoming Webcasts
Navigating Change: The Manufacturer’s Guide to Change Management with ERP Implementation
- May 16, 2024
- Sponsored
- Presented By: ECI Software Solutions, M1
Managing Dangerous Dusts from Metalworking
- June 26, 2024
- Sponsored
- Presented By: Camfil Air Pollution Control