Marketing for small manufacturing shops doesn't have to be terrible
Guest Emily Wilkins of Marketing Metal joins hosts Dan Davis and Jim Gorzek to talk about how job shops and other small metal fabrication and manufacturing businesses need to step up their game when it comes to marketing, social media, and an overall digital presence. After working from a number for fab shops, manufacturers, and marketing companies, Michigan-based Wilkins decided to start her own marketing firm to improve the relationship between manufacturer and marketer.
Jump ahead to the 10:25 mark to get to our conversation with Emily.
Dan, Jim and the guys also empathize with Harry Styles after watching him get hit with a bottle while performing in Chicago; open a few bag Zapp’s Spicy Cajun Crawtators potato chips; chat about the substantial frozen pizza selection and Woodman’s grocery stores; and figure out what the heck is going on at Pizza Ranch.
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ABOUT THE FABRICATOR PODCAST:
The Fabricator Podcast brings you conversations with people in manufacturing who make things out of metal. We speak with manufacturers, metal fabricators, welders, job shop owners, small business entrepreneurs, artists, marketers, educators, and more. Host Dan Davis also goes beyond discussing just manufacturing and the skilled trades, and chats about pop culture, current events, food, music, movies, comedy, and, of course, robots. The Fabricator Podcast is presented by the Fabricators & Manufacturers Association.
Hosts: Dan Davis, Jim Gorzek
Producer/Editor: Gareth Sleger
Video Producer/Editor: Kyle Coleman-Boyer
Ad writer/spokesperson/social media: Sara Spring
Additional video editing: Dana Wiker
Graphics: Billy Kulpa
Marketing support: Elizabeth Gavin, Mary Diamond
Sales support: Andy Flando, Amy Hudson
Web support: Mike Owens, Jared Carlow
Additional support: Ed Youdell, Maurine Semevolos, Lincoln Brunner, Tim Heston, Josh Welton, Darla Welton, Rafael Guerrero, Amanda Carlson-Hicks, Callie Check, Rick Lehnhardt, Judy Steinbach.
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