Tower Metalworking Fluids announces rebranding

Chicago-based Tower Metalworking Fluids has announced a company rebranding effort as part of its overall business strategy. The goal of the initiative is to strengthen growth and commitments to its customers and help the industry easily identify with the brand. Changes will soon begin happening to the company’s web design, social media profiles, and visual brand signature.

Scott Prince, president/CEO, said the rebranding will enable the company to further expand upon its products and services while accomplishing global growth targets and fostering new customer relationships.