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Detroit Auto Show gets serious about CAFE cars
- By Kate Bachman
- January 12, 2011
“Honda says it will take the wrapping off a concept for the next-generation of its Civic compact car during next week’s Detroit show, and the car’s introduction will probably generate as much buzz as the supercar concept Porsche says it will unveil—if not more,” the article reads. “The Honda and Toyota displays reflect a shift in the auto industry toward smaller cars that is more serious than in the past.”
GM and Ford are strutting their sustainability seriousness with compacts with the Chevrolet Cruze and a redesigned Ford Focus—both backed by big marketing campaigns, the article continued.
After all, the 2016 corporate average fuel economy (CAFE) levels standard to 35.5 miles per gallon is now only five years away.
Perhaps most convincing of this shift is the proliferation of the single Prius to a “family” of them. A Toyota banner ad asks, “What’s the plural of Prius? Pri__. You decide.”
Another indication that sustainability has a firm foothold at the show is that the lead sponsor of the sixth annual EyesOn Design Awards competition, Dassault Systèmes, touts its cradle-to-grave, Product Lifecycle Management philosophy, by providing “a 3D vision of the entire lifecycle of products from conception to maintenance to recycling.”
What is the last time auto show buzz included the word "recycling"?
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The Fabricator is North America's leading magazine for the metal forming and fabricating industry. The magazine delivers the news, technical articles, and case histories that enable fabricators to do their jobs more efficiently. The Fabricator has served the industry since 1970.
start your free subscriptionAbout the Author
Kate Bachman
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Kate Bachman is a contributing editor for The FABRICATOR editor. Bachman has more than 20 years of experience as a writer and editor in the manufacturing and other industries.
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